Suzhou Luxury Collective Price Cuts To Boost Sales

In the past, luxury goods adopted high pricing strategies in mainland China, plus the appreciation of RMB against the euro, widening the spread of prices, and the mainland's prices were much higher than those of Hongkong and overseas.

Since the May 1 holiday, the international jewelry brand Cartire has cut prices, and some varieties have been reduced by about 10%.

According to insiders, this is the first time that Cartire has entered the local market for 10 years.

"The consumption pattern of luxury goods to Europe" will gradually become a doorway ". During the three days of small holiday, some citizens have gone through a hobby of shopping for" luxury ".

This year, international luxury goods have been on the Chinese market.

According to a dealer, in March 15th, the official selling price of Patek Philippe in China decreased by 18%. In March 20th, Hoya announced that the official selling price in the mainland dropped by 5% to 35%. In March 24th, the official selling price of Chanel in mainland China dropped by 20%.

In early April, PRADA group said it would consider reducing prices in Asia outside Japan.

10 years ago, Cartire entered the Suzhou market, upgrading and expanding jewelry 5 years ago.

Full range, this is also a luxury brand in the local market, the larger direct.

Action.

According to the introduction, some of Cartire's products sell at official prices in mainland China by about 10%.

"The price of luxury watches and jewellery is rising every year". According to the analysis, there are many reasons why luxury goods, such as "rising or falling", have been lowered in recent years.

"Luxury is not a good day now," according to statistics from the Ministry of Commerce. From 2001 to 2012, the annual sales of luxury goods in mainland China rose by 20%, which is one of the regions with the highest output of luxury goods in the world.

However, last year the whole country

Consumption for the first time showed negative growth, a year-on-year decline of 11%.

The industry believes that for luxury brands, the golden age of the most profitable market in China is over. It is imperative to "lower the price".

In the future, people will buy luxury goods from "Hai Tao" to gradually become "doorway" or "net Tao".

"Originally bought brand watches, jewelry, etc., to be commissioned overseas purchasing, after the price can be bought in Suzhou", according to a white-collar, far away from the sea "luxury" luxury time-consuming.

According to statistics, 55% of luxury consumers chose to buy overseas last year.

In order to narrow the price gap, luxury goods have adjusted global pricing this year, while Chanel's three handbags series has been lowered in the Chinese market, while the European market price has increased by 20%.

Entering the electricity supplier has also become another luxury new way to "lower the price" of luxury goods. According to the introduction, the time for Chanel to enter the electricity supplier will be set at the end of September or the end of next year.

FENDI also plans to launch an e-commerce website this year.