Portugal: The Fashion Industry Has Great Prospects Or Has A Good Match With Milan.

Portuguese fashion talent is indeed going global. As Europe's largest exporter of textiles, Portugal is the source of many well-known fashion brands, and even Portugal has a good match with Paris and Milan in the fashion industry.

In Portugal, there will be a few weeks in a year. People can see this: the fashionable people occupy the place in the most humble or high-end places, and the models walk through the aisle in the latest design.

Portugal fashion week in late March is the country's own event, featuring the most popular fashions in Europe. Fashion shows are also held in two cities, one in the capital city of Lisbon and two in the second largest city, Oporto. Portugal fashion week has been held for 20 years. There are a large number of textile and leather factories here. The products are of good quality and low cost. Some manufacturers are the main exporters in this country.

In recent reports, it is understood that as Europe's largest exporter of textiles, Portugal It is the fabric source of many well-known fashion brands. Riopele is one of the oldest and most famous textile factories in Portugal. The town is located 36 minutes' drive from Oporto. Because of its innovative technology and high quality synthetic fiber, Riopele's international customers include Zara, MaxMara, Calvin Klein, Versace, Giorgio Armani, Hugo Boss, and many other companies. According to Joao Costa, chairman of the Portuguese Textile Association, 6353 textile companies in Portugal provide 123463 jobs, and the textile industry exports 4 million 283 thousand euros, accounting for 9% of Portugal's total exports.

Even London's fashion magazine, Business of Fashion, is also concerned about Portugal. Magazine recently published a discussion article about Portuguese leather shoes and accessories export: "actually, according to" Portuguese leather And Footwear Association statistics showed that the export of Portuguese footwear industry increased by more than two times from 2006 to 2013, from 36 million 510 thousand pairs to 114 million 387 thousand pairs. According to the article, according to the international trade center, Portuguese leather products account for 3.8% of the world's leather output.

Because of its rich materials, Portugal may be the best place for designers to shop, but designers are still facing challenges.

Bloom, Bloom, is a company that supports new designers, holding exhibitions and opening concept stores. Its creative director, Miguel Flor, said: "it's not easy to design this line because we don't have quantity. But if designers strive to build their own brands or work for other brands, they can have a good chance to cooperate with manufacturers, which can be developed in Portugal or in Copenhagen and Berlin. Male designer Mafalda Foncesca also said: "young designers may not be really good in Portugal, because we have no financial advantage, but we will work hard. We can manage to get out of Portugal, but we are also playing a very important role in Portugal.

It is not impossible for designers to succeed in Portugal. Alves, who has been a successful designer for more than thirty years, said: "the key to success is to identify your position. When Fashion Designer It's fine. We don't work very hard. We have time for lunch, time for friends, and houses for holidays. Living in Portugal is good. "

At the same time, Marques' Almeida and other e-commerce websites such as Farfetch, which link independent boutiques with the mass consumer market, show that Portuguese fashion talents can indeed go global, and even let Portugal have a good match with Paris and Milan in the fashion industry.