French Cowboy Shop Renovation Review

When customers come to the mall, they are most concerned about goods, so they will turn their eyes to the shelf at the door. At this time, if the goods on the counter shelves are very colorful, their spirit will be strong and generate great enthusiasm.

In fact, he will have a sense of subconsciousness: there are so many commodities here that there must be something for me to buy.

As a result, shopping confidence is increasing and interest in shopping is soaring.

On the contrary, if the goods on the shelves are sparse and the business hall is empty, customers will easily be discouraged. He will feel that there are so few commodities that they can hardly have any good products.

Once this mentality arises, it will cause great resistance to consumption.

Therefore, the first basic requirement of commodity display is to put the goods in order.

This requirement seems simple, but not necessarily in practice.

Can do and do well.

The author's company once sent a working group to a shopping mall in the south for "friendship support".

This is a new shopping mall which has been in business for several months.

Working group personnel to the business hall to see that the decoration is good, the hardware facilities are very good, but the goods in the counters are sparse, especially the shoes and caps department, open shelves selling, one meter long shelf can put more than a dozen pairs of shoes, now only placed three or four pairs, looking very conspicuous.

The working group asked: why is the product so small? The head of the shopping mall is very frank, saying that there is insufficient liquidity and insufficient supply of goods.

The staff looked carefully at the shoes on the shelves and found every brand.

There is only one pair of styles.

More than just two pairs.

Then he asked, "why do not you put more pairs of shoes on each brand?"

The working group recommends that under the current shortage of goods, even if the shoes of the same brand, regardless of color or style, are the same, they should try their best to put them up as much as possible and fill the shelves as much as possible. If they really disagree, they will make up for some small ornaments, such as flowers, grass, small handicrafts, and so on.

At this time, a person in charge of the shopping mall said very gently: the sample is placed too much. Is it not too much to lose in the future?

This shopping mall is run by a Real Estate Company. Several CEOs have never done business retail before. Their understanding of the counter shelf is just laying the sample. The display of goods is the display of samples. This is a great misunderstanding.

Commodity display is not equal to sample display. Sample display is only one of many functions of merchandising. The most important function of commodity display is advertising.

A marketing expert said, "goods themselves are advertisements".

We say that merchandising is also an advertisement.

There is a commercial proverb in China: goods sell mountains.

Why do we pile up mountains? We need to attract customers, attract customers and stimulate customers' desire to buy goods through the great abundance and great fullness of commodities.

This is the experience of our forefathers.

Therefore, it is necessary to regard merchandising as a way to attract customers; in order to effectively attract customers, goods must be plentiful.

Of course, fullness is not equal to congestion. Different categories of commodities have different requirements for fullness, which should be paid attention to in practical work.