"Internet +" Era: Dialogue With Products And Consumers

"Until now, I am still moved when designing and weaving."

Marco, the famous designer of domestic brands, believes that making brand is a very comprehensive thing, not just products, but also design and promotion. The spread of brand concept is mainly through its products.

Useless is not the kind of attention that attracts people's attention through Hawking propaganda, but a product that can be felt by people.

For her, clothing brands represent their beliefs and ideals, rather than the purpose of business or the pursuit of profit.

In fact, "Internet +" itself is also reminding and forcing manufacturers to be more focused and professional.

Xia Guoxin, chairman of the company, said: "for the clothing industry, no matter what the new concept, product form, market demand for products will not change.

Grasp the essence, adhere to the perfect pursuit of technology and quality, and do the most basic work to the best, will give the product a long life.

It is undeniable that on the one hand,

,

The integration of technology and industry will bring us a whole new world. On the other hand, the spirit of craftsmen and craftsmen is returning strongly.

Under the new normal,

It is worth holding on and needs to stick to it.

Xia Guoxin sighed with emotion.

Like him, Si Fan, white-collar workers and many other entrepreneurs of clothing brand over 20 years have said that the industry should be refined and enterprises need to be optimized, and more importantly, the pursuit of the ultimate "craftsman spirit".

Yamamoto Teruji, a fashion designer, believes that no matter how the times change, the conversation between fashion and people does not depend on words, but requires customers to come to the store in person to have a look.

Yamamoto Teruji wants to let them know what texture they are using in this season and what structures are more intimate or breathable.

Over the years, the material and workmanship of the grass have been written like regular script. A single picture is true and accumulated everyday. After the basic skills are practiced, innovation is more handy.

In Ye Shouzeng's view, Wo Wo is a content supplier. Tailor function can not be replaced by others. In the future, no factory brand will be very difficult.

Because goods are made by one thing, this is the foundation of industry.

Previously, he had just acquired a factory in Jiangsu and carried out a pformation.

Matsui Chusan, the representative of Japan's MUJI, strongly agreed with the direct dialogue between products and consumers.

"On the whole, our products follow the Zen and tea ceremony concept and display their brand value in a very simple form. This is our very good business model. Therefore, products need to be touched, seen and tried before they can be sold. This is a feature of our brand."

He said.