Understanding The Visual Merchandising Of Clothing Store To Make Creative Blossom

Changeable elements can make display and decoration more interesting. It is possible that every year your display theme is the same, but you can choose to display different decorations and styles. You need some new ideas and ideas, otherwise consumers will find it boring.

Display combination is also a choice of changeable elements: each combination can become an integral part of the exhibition theme. For example, take the current Christmas as an example. When doing window display design, you can choose to create three combinations: one is the white Christmas theme window, the other is the toy kingdom window theme, and a Christmas party theme display window display. The whole scheme is based on the theme of Christmas. In addition, we should avoid duplication in the selection of materials. We should avoid choosing the same materials when designing different themes.

In general, the design elements include line, shape, form, size, space, color, value and structure. The principles of design include novelty, changeability, harmony, unity and balance, while paying attention to proportion, emphasis, contrast, rhythm and mode. Effective use of colors, structures, arts, shapes and lines. When designing window displays, you first need to create a focus to make it easy for customers to understand the focus of design. Secondly, you need to balance every design element used to make the whole space look neat, neat and neat, so as to guide consumers to notice every detail you show.

We must bear in mind that the basic elements and principles of design are the key to successful visual display.

You need to set aside special funds to maintain and create the "appearance" of the store. For consumers, the first thing to notice is the appearance of each brand store. In order to have a good "first feeling", you need to consider the awning outside the shop, guide signs, advertising banners, entrances, and landscaping. You can choose colors with distinctive brand characteristics or unique architectural engraving and foot lines, so that consumers can easily distinguish you from other stores. Store shelves, display shelves and other sales materials also need to be maintained. In case of damage, it is necessary to repair or replace it in time. Refurbish old walls and ceilings, replace posters with air posters, and clean display areas for decorative artificial flowers and fabrics. Don't let your store look decadent like a haunted house. Act and keep fresh.

If you own a large sales outlet, you must provide enough in the store. Direction indicator 。 At the same time, do not forget to write the local language on the logo and identification system. It can be said that this is a visual guided technique. When customers are wandering around the store under the guidance of the logo, they often buy many planned products. In addition, a lighting sign sign can be installed outside the store, which can effectively attract customers' attention at night. Symbols and patterns can help consumers locate the stores and products they search. Pictures such as photographs, posters and other patterns can make this store store. image It looks more personal, beautiful and romantic.

Adding some classic aromas, music and lighting to stores can make a good impression on consumers. The atmosphere created by the entire retail store needs to match the brand's target market and the lifestyle and culture of consumers. This is also very important. Select and refer to the basic elements and principles of design. display The integration of dynamic technology keeps your store "shape" fresh and has enough logo and pattern space.

The secret of effective use of visual merchandising can capture buyers' attention, stimulate their desire to shop, create a wonderful shopping experience for them, make them a loyal fans and continue their next shopping journey, and of course, the final sales will have a satisfying result.