Domestic Shoe Companies Compete For &Nbsp; NBA Events Become Resource Battlefields.
No matter who Yao Ming eventually falls, and whether or not Yao Ming's influence is diminished, it is an indisputable fact that NBA's dependence on the Chinese market has deepened since the "Yao Ming effect" came into being. With the further growth of domestic brands, they will continue to step into the international stage by leveraging the NBA platform.
Some people mentioned that in fact, domestic The first sports brand to set foot on NBA can be traced back to Anta. In the second year when Battelle went to NBA in 2002, Anta signed Battelle, who later stepped on Anta shoes in NBA. Then, in 2005, another sports brand "Ali" signed the Rockets' retired player "glider" Drexler, signing the contract for two years, but has rarely been mentioned.
By the end of 2005, PEAK launched the brand internationalization quickly and became one of the Rockets' sponsor at home. It put the billboard on the NBA arena, and the NBA arena began to have the stamp of the Chinese brand.
Just second years after PEAK entered the Rockets.
Lining
Announced the signing of Damon Jones.
O'neal
As well as Hayes, PEAK also signed the Rockets' dream seven player Battier in the year, and the prelude of the NBA star competition for domestic shoe brands was formally opened.
In 2007, Anta joined the contingent of NBA players, who signed the Rockets' Francis, Scola and Bonzi Wells in the year.
Domestic shoe companies join hands in the brand marketing war of NBA active stars, forming a tripartite confrontation.
In 2008, it seemed that the rival of the city seemed to be coming from behind. PEAK decided to maintain its own lineup advantage in the NBA match, and signed 5 stars such as Kidd, Artest and Mutombo at the same time.
At that time, Xu Zhihua, President of PEAK, said that he would look for more NBA stars to sign the contract. The serialization of the brand specialized basketball products is the basic strategy of PEAK products. The strategy of joining the NBA star will continue.
The US professional basketball media "HoopsVibe" has named "NBA five overseas markets" in the year before last. China has dominated Europe, India, Brazil and Australia.
The reason they give is: "now, there is NBA's most stable partnership" (Partnership).
People here love basketball, and more than 1 billion 300 million of the total population, and a huge basketball population, is an important foundation for the development of NBA.
Yao Ming's success in NBA is more of a passion for the fans. Later Yi Jianlian and Yue Sun have given this enthusiasm a lasting chance to release. This is the main reason why David Stern decided to build 12 new venues in China and build a small alliance.
With the accession of Lining, Anta, PEAK and other domestic brands, NBA will no longer be a double spring solo of Nike and Adidas's two international "big guys". The marriage between domestic brands and NBA stars will not only be the existing list, but the domestic brand's borrowing NBA is its body reaching overseas. While the stars have brought their brands abroad, they are also guiding the propagation and growth of NBA culture in China.
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