Suning'S Total Revenue Is Flat.

Suning cloud business released 2014 annual performance bulletin. Its total business income in 2014 reached 109 billion 116 million yuan, an increase of 3.36% over the same period. According to the annual report, the total annual revenue was 115 billion yuan. Compared with Gome, Suning had more than two times its revenue in the first half of 2014.

From the perspective of online business, Xie In 2014, the total turnover was 763 billion yuan and 260 billion 200 million yuan respectively. The total turnover in 2014 was 25 billion 800 million yuan, 3.4% respectively, 10% of the total. Despite the figures, Suning is in the second tier, and its online sales account for more than 25% in recent years. According to Analysys International analyst Wang Xiaoxing, the sum of maternal and child sales in Suning online increased by more than 100% in 2014.

What about the competition between Suning and Y.?

Earnings report revealed that in 2014, sunning's total profit and net profit attributable to shareholders of listed companies were 946 million yuan and 861 million yuan, respectively, representing an increase of 555.28% and 131.53% respectively. Last year, it lost 4 billion 900 million yuan.

Since 2011, Suning's net profit has been on a downward trend, but it dropped by 86.1% in 2013. However, it still had a net profit of 372 million yuan. According to the annual report data in the past year, after the Internet transformation in 2009, Suning slowly increased its total revenues, and there was no negative figure in the net profit column.

In 2014, net profit began to rebound, but the main reason for the growth was not the retail business profit, but Suning used fixed assets securitization to increase revenue. In 2014, Suning completed the operation of related assets with some stores as the underlying assets. The transaction achieved a net profit of 2 billion 46 million yuan after tax.

Although the operating income of the above property assets was deducted, it still suffered losses. Internet Transformation has also been on the right track. According to the financial report, in the fourth quarter of 2014, Suning's business income increased by 17.07% compared with the same period last year.

From the perspective of assets and liabilities, liabilities totaled 54 billion 770 million yuan in 2014 and 53 billion 549 million yuan in 2013. According to the 2014 financial report, the increase in advertising and investment, the personnel cost of talent introduction, logistics Business investment, interest on corporate bonds and interest on M & A loans have led to an increase in financial costs.

Huang Yuanpu analyzed: "(Suning) online is still in the investment stage, and the whole line is also shrinking. It is becoming more and more difficult to make money under the line, and online investment is another way, resulting in a sharp decline in profit margins.

Wang Xiaoxing said that this is a process that must be experienced in the transformation of traditional enterprises. In 2012, Hongyi capital still became a loyal supporter of sunning Yun when it had a downward trend. The reporter called Hongyi, and the other side said that it was not convenient to interview at present.

According to the data of China Electronic Commerce Research Center, as of the first half of 2014, China's B2C network retail market ranked No. 1, accounting for 57.4% share, and second of the total retail sales accounted for 21.1% share, and third of the total retail sales accounted for 3.6% of the total.

Wang Xiaoxing believes that Suning's reform is better in China than other traditional retail enterprises in transition, though the main business is not profitable. Suning is probably the size of the 2-3 Gome, but turning around is still more difficult.