The Luxury Brand Is Not A Dream At Home And Abroad.

In March 24th, Amazon announced its introduction of overseas brands to its fashion channel. Reporters learned that since the announcement of its overseas strategy in 2014, the Amazon fashion channel has introduced hundreds of light luxury brands such as Vivienne Westwood, Armani, Anna Sui, Rebecca Minkoff into its "offshore outsourcing" store. According to Amazon's responsible person, because each country's logistics system can be directly sent to China, its price is synchronized with overseas prices. In addition, in order to facilitate Chinese consumers, the "sea to buy" interface provides Chinese culture shopping.

Reporters opened the Amazon "offshore outsourcing" interface, and saw that its category is more complete, including clothing, luggage, maternal and infant department, shoes, beauty, household and so on. The price list is marked with two prices, the US dollar and the renminbi.

The reporter selected several women's favorite bag brands and compared with the price of other luxury websites, and found that "overseas direct purchase" did offer a lot of concessions. (see table below)

In March 10th, the company announced that it would enter Korea's logistics market and seize the Korean direct purchase market. Starting next month, Chinese consumers will be able to make reservations and payments through Ali's overseas direct purchase website, "Korea international network mall".

Prior to that, all electronic business platforms such as China and ocean terminals have opened overseas direct purchase. Reporters opened the world's global flash purchase platform to see that Japan, Australia, and other countries direct purchase of the word are presented on the page, the price is also lower than the market low of nearly 5.

Then, is the price of the goods purchased on the "overseas direct purchase" platform exactly the same as that of foreign countries? In fact, consumers still need to pay postal tax and postage when they buy "overseas direct purchase". It is reported that the postal tax is the abbreviation for import tax on luggage and postal articles, which is imposed by Customs on luggage and personal mail of incoming passengers. Import duty 。 It includes value-added tax and consumption tax in the import sector.

Then, how much post tax do consumers need to pay? Reporters on Amazon's "overseas direct purchase" website see that they are different from the past Hai Tao and purchasing. Direct purchase overseas "It will be fully transparent, and there will be estimated prices next to each commodity checkout, including customs duties and postage charges. The Rebecca Minkoff brand Mini Love's slanting bag contains postal tax and postage, the final price is 988.46 yuan, which is 110 yuan more than the 875.55 yuan of the US official website. The "overseas direct purchase" postage is more favorable, the freight rate is only about 30% of EMS, about 30 yuan.

In March 20th, Alibaba The group announced that its international platform and the largest two largest banks, the joint bank and Yuxin bank, have cooperated to jointly launch a plan called "electricity supplier Marco Polo" to support the Chinese enterprises entering the Chinese market through the international market. Netizens "ridicule the wind and soft" ridicule, said: "to the real goods, and now only dare to charge the phone fee." netizens "refueling on the runway of the time" said: "the world, no longer need to buy, the premise is no fake."

In response to this phenomenon, Amazon official, who does not want to be named, said that Amazon is very strict with quality requirements. It is zero tolerance for counterfeit goods and counterfeit goods. It is found that one is dealt with one, and then it is ordered to get off the shelf. Amazon has a quality control system and a red line of product quality. We will continue to monitor it. And for Amazon's "offshore outsourcing", the official said that its business mode is Amazon's self run, and all goods are passed through "warehouse to warehouse" and "brand to warehouse". There is no relationship between the third parties. The quality of the products is absolutely guaranteed by customs inspection, without any quality problems.