Where Is The Way For Clothing Enterprises To Meet Order Shortage

A few days ago, an operator in Keqiao Creative Park had 500 clothes to look for clothing Enterprise processing, because the list is small, the operator is afraid that he can not find the enterprise receiving the order. However, to his surprise, the boss of a clothing enterprise above the designated size promised to take orders.

"Considering the cost of plate making and labor proficiency, Keqiao Garment Enterprises often start at more than 3000 pieces, or even higher, when receiving processing orders." An industry insider analyzed that the same 500 pieces of production orders would also be accepted, which to some extent shows that Keqiao Garment Enterprises are having a hard time at present.

Many garment enterprises suffer from "order shortage" after the festival

"Although I have run many international majors this year exhibition , but the effect is not ideal. " Ms. Chen, who has been operating a garment production enterprise for many years, told the reporter that the current production orders were received years ago, and they are regular orders from old customers. It is difficult to receive new orders this year.

The garment enterprises run by Ms. Chen have been engaged in the production and processing of women's clothing for nearly 20 years, and basically all of them are engaged in foreign trade export. They once reached the production scale of thousands of sewing workers. However, due to operating pressure, the company reduced its employees to more than 350 this year.

"The number of workers in garment enterprises has shrunk, which is due to the lack of orders." Zhou Xuefeng, Secretary General of Keqiao District Garment Association, believes that this year, people generally feel that orders are difficult to receive, and life is even worse than 2008. "In 2008, no export orders were received, at least there were many inquiries, and this year even few inquiries were made." Ms. Chen's women's clothing is made in Europe and the United States, and the gross profit in export clothing is relatively high. In addition, she also has a regular American clothing wholesaler, holding some old orders, and her life should be relatively easy. She said, "The more you do, the harder it is to do it. Five years ago, you could earn five or six yuan by processing and exporting a piece of women's clothing. Now the profit is only one yuan!"

The increase of labor cost leads to the loss of orders

"There were enough foreign trade orders, so Keqiao garment enterprises once had an unwritten rule of 3000 pieces to start." Mr. Li, an operator who has been engaged in garment production for more than 10 years, said that as a labor-intensive enterprise, garment enterprises used to rely on cheap labor, attracting large orders from many European and American countries.

"Low wage cost is the biggest competitive advantage of Keqiao garment processing enterprises." An operator of a garment enterprise who did not want to be named told reporters that workers' wages are now more than 70% higher than three years ago, but the increase of processing fees is only about 15%.

The rising labor costs have scared away the orders of foreigners, and the export volume of Keqiao Garment Enterprises fell by 30% last year. According to the survey, most of the original orders went to Vietnam, Indonesia and other Southeast Asian countries with cheaper labor. It is understood that in the first two months of this year, the clothing exports of Keqiao District exceeded 60 million US dollars, a year-on-year decrease of 0.4 percentage points.

Integration of creativity is the way of hope

"In the garment and textile industry‘ Fashion This key word cannot be ignored. " Xu Aihua, president of Keqiao District Garment Association and chairman of Hualian Group, who is studying and investigating in Japan, believes that in the face of rising labor costs, Keqiao Garment Enterprises can no longer rely on demographic dividends to "live". Redesign and promote fashion are no longer the slogan of Keqiao Garment Enterprises, but should be practical actions.

Xu Aihua, a deputy to the National People's Congress, submitted the Proposal on Leading the Transformation and Upgrading of the Textile and Garment Industry during the 13th Five Year Plan Period with the Fashion Industry during the two sessions this year. She believes that compared with the traditional textile and clothing manufacturing industry, the fashion industry closely linked to creativity started late in China, but in the context of the rapid improvement of the country's comprehensive strength, especially its influence, the fashion industry has driven the huge "Made in China", especially the upgrading and transformation of labor-intensive industries such as textiles and clothing, It is the main way to realize the quality development of the national economy.

Indeed, when the reporter visited Keqiao F5 Creative Park, which gathers creativity and fashion together, he saw a scene full of spring: some enterprises were busy designing products, some were busy preparing for the exhibition, and some were busy "recruiting people"... Not long ago, at Shanghai International Fashion Exhibition, Bess Fashion Design Company from Keqiao F5 Creative Park, More than 160 fashionable women's clothes have caused quite a stir. "The results are good, showing our due strength." The person in charge of the company disclosed this summer that this year will be a year of great development for "Bess". In addition to the entrepreneurial cooperation with Beijing Yuanda, it will also set up a secondary development center for fabrics.