How To Cultivate Insight Into Customers' Understanding

Interest is the best teacher. If you are interested in doing anything, you will have a good attitude to deal with it.

If a person intends to engage in store sales, do not take it as a simple job, but as an interesting game, a means to achieve their own value, from shop sales to find endless fun and joy of success, interest in hobbies.

Only in this way can you always be passionate and motivated, and constantly tap into your potential.

For shop guide buyers, we face countless customers every day, but we must not be afraid to contact with customers. We should be diligent in contacting with customers, willing to contact with customers, and enjoy our customers' refusal.

If you want to become a sales professional, you must have a professional eye. Only by making deliberate observation a professional habit, your understanding will be continuously promoted and enriched.

Always pay attention to every customer, and every colleague's process of serving customers, and use his unique vision to seriously analyze why to do so instead of doing that. What exactly is the customer's mind? What is his real need? How can he treat his colleagues better?

Always pay attention to the sales situation around you, pay attention to the actions and activities of other manufacturers / businessmen, learn from others, or reflect on yourself, or take corresponding measures.

So as to cultivate their sensitivity to customers, and constantly improve their own understanding.

Everyone has their own strong points, and they have their own good at doing things. So we should be willing to learn and be good at learning new things from everyone.

"Three people go, there must be my teacher", not only to learn from our experienced colleagues, but also to learn from our customers and to other industries.

Study.

Broaden our horizons, read widely, accumulate knowledge, increase knowledge, and enhance our insight and thinking.

All these can well train the guide buyers to understand the ability of the customers' understanding.

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It won't happen overnight.

Cultivating understanding requires time, experience and experience.

Relatively speaking, the longer the time and the more experience and experience, the faster the "Savvy" is raised.

Therefore, the shopping guide personnel should continue to analyze and summarize the theory.

To build a unique knowledge structure and way of thinking.

Then form a unique set of insight into customers and ways of doing things.

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It is unavoidable to have a good shop and conduct market research.

From a professional point of view, it is called business circle analysis. It is commonly used to investigate and analyze the sales scope, the characteristics of customers and the geographical location of their living environment.

Because different geographical location shops, suitable for business types are also different.

Therefore, when choosing location, investors should first observe the situation of business district carefully, such as the volume and volume of traffic in the business circle, and the number of competitors in the business circle.

Generally speaking, the traffic volume is larger in all cities, such as business center, railway station, long-distance bus station, bus station, commercial pedestrian street, university campus entrance, popular tourist attractions, large wholesale market entrance and large and medium-sized residential areas.

Because these places belong to the commercial concentration area, in the busy streets and bustling areas, the probability of success is often higher than that of the ordinary lot.

However, when choosing the berths, we should pay attention to the fact that the competitors in the business circle are not too easy. It is best to have no more than three franchised stores in the same category.

The choice of business location is closely related to the main commodity and potential customers. All walks of life have different characteristics and consumption targets. The prosperous commercial area is not the only choice.

When choosing a site, operators should have a clear understanding of self run products and target consumer groups.

For example, convenience stores and small and medium salons are suitable for opening near community neighborhoods, while bars and teahouses can be opened near downtown areas.

The corners of the intersection, or some convenient traffic facilities, are adjacent to public traffic facilities such as footbridges, underground passageways, bus stops, subway stations and light rail stations.

The shops on the same floor and location are not the same, but the shops with better visibility and no shelter are relatively high rents.

General store property rights can be used for at least 5 years. In order to achieve the purpose of lowering the rent, at least 5 years or even longer lease period should be signed.

Besides talking about rents, we should pay attention to the relevant additional conditions so as to save a lot of expenses.

For example, whether the heating, water, electricity and telephone can be properly repaired, whether the roof, floor and walls of the shop can be repaired or renovated.

In addition, Chen Yan reminded investors that the infrastructure should be agreed in advance in the contract to avoid unnecessary disputes with landlords in the future.

Shop investment is different from general property investment. The tenants of different formats have different demand for the shops.

Taking clothing and catering as an example, generally speaking, a small clothing store has an area of 30 square meters, while a small restaurant has an area of 50 square meters.

If the pursuit of small area, shops can withstand the format will be very limited, the flexibility of the shops will be greatly reduced, virtually for future shops or rental leasing increased difficulty.

If the shops do not have the right tenants, the rent return is naturally impossible.