The Strategy Of Brand Clothing Store Location Is To "Parasite".

Customers can be attracted to customers who are attracted by big brands by setting up clothing stores beside the big department stores and opening up vigor restaurants beside the senior supermarkets.

First of all, you must know where people are going, not just there, like the breakfast shop where the office workers will walk, and the video rental shop will be on the way home. You can spend some time. time Calculate the number of people in the morning, afternoon and evening in the area of interest, and count the number of people entering the shops nearby to find out the proportion of office workers, students and housewives, and at least at the Ping Yue and the weekends.

In addition to where people go, you have to consider how long it takes people to get to your store. The less expensive products, the less customers want to spend time. For example, convenience stores define 3 main business areas and coffee shops for about 5 minutes. customer Farthest can only endure 7 minutes of traffic time.

The second step is to check the surroundings of the pockets. The first step is to observe the surrounding environment. First, it is observed from two angles. First, businessmen's point of view: what signs indicate that the location can create performance? Secondly, from the customer's point of view: will you go shopping in this place? There are some cool corners in the golden area, and there are also hot spots in the secondary business circle. The most taboo place to find is to see others succeed, so they want to replicate a store next door, unless you are confident of making your own. Differentiation 。

In addition, pay attention to whether the competitors in the diagonal or not far away will take away your business? Are you able to take steps to intercept customers on the customer's action path? Always pay attention to the position of your opponent and find a place to fight against it. You must stay in the lead.

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Many clothing store owners always want to know how to quickly improve the performance of the store. The method is very simple, that is, to do a good job of clothing display and matching. Because of the ingenious design of collocation and display, the clothing store can convey the cultural connotation of its brand to the greatest extent to the customers, and also fully display the aesthetic feeling of the clothing. While creating a comfortable shopping environment, it also unwittingly improves the performance of the clothing store.

Shops mainly want to run a clothing store, and must have two skills: display and match.

Clothing collocation should not only convey brand culture, but also provide guidance for consumers. This is the needs of consumers and the needs of brands. The most important part of the rapid formation of collocation is the handling of details, whether it is the position of the model, or the accessories that match the clothing: glasses, watches, scarves, hats, shoes, all kinds of bags. And even other clothing that leads to consumption.

The most direct result of the successful collocation is sales. People agree with the brand style while they agree with the brand clothing collocation method, and promote the sales of the band in the sense of identity that has already formed.

Each model shows different status of young men and women, and the position is set at cross stations, each model in its own series. But in matching accessories and color details, men and women wear red as a coordinating element to form the overall collocation effect. Consumers can reproduce directly according to the collocation of models, thus narrowing the distance from consumers and directly promoting consumption.

Color is another "shortcut" to achieve quick matching. The main color of a display design theme is determined by cutting the Gordian knot, while others follow the rule of color matching principle.

In order to achieve quick matching, it is also necessary to create narrative conflict for the window. The atmosphere between the model and the model can be created through clothing matching, so that the relationship between the models will not be loosened. The relationship between them should be described in detail, such as the echo of a certain accessory, the linking of a pattern, the setting of the action between models, and the sense of tacit agreement between models.

The way of display is closely related to sales. A series of clothing display modes in the subregion provide consumers with the most intuitive collocation effect. The overall style is unified and coordinated, and the large color blocks are randomly distributed to facilitate consumers' choice and promote joint sales. This is what every qualified display designer knows, but how to quickly realize the division of the store space, the collocation of clothing and the color distribution? This is what a high-end display designer needs to master.

One of the solutions is actually very simple: echo with the window. By copying the way of clothing in the window, the store is divided into different areas, as well as different wall and hang displays, supplemented by other replacement products that can be matched with them. A quick and simple display will be completed.