Online Shop: Mastering Visual Merchandising Skills

Compared with other commodities, clothing products are more fashionable, and show fashion styled fashion models. When consumers are aware of the external form of clothing, they can also visualize the fashion attitude and fashion of their products, so that consumers can choose the value judgments according to their needs.

It is necessary and practical for Chinese retailers to display clothing from a tiled display to a fashion model.

As a matter of fact, there are a lot of promotional leaflets issued by large supermarkets to consumers, using fashion models to display clothing products.

Clothing products should be able to examine clothing from different angles, but most retailers have not yet introduced three-dimensional rotation technology, but only stay in the two-dimensional category.

And in the three garments that can be rotated, it only provides 4 angles.

This requires the development of a visual display technology to observe clothing from more angles, because only when customers can check clothes from any angle can they eliminate their uncertainty about clothing information and increase the possibility of final paction.

Free and fast 3D virtual

Looking at the effect of clothing on human models is what consumers want.

There are already three dimensional production companies in China, which splice a group or multiple photos of the camera ring 360 degrees into a panoramic image, and realize the real scene restoration and display of the omnidirectional interactive viewing through computer technology.

With the support of playing plug-ins (usually Java or Quicktime, Activex, Flash), you can use mouse to control the direction of the circle, but the left and right can be very near.

But similar technologies have not yet been well applied to online apparel retailing.

Similarly, enlarging the image of clothing products will help consumers to grasp the information of clothing more accurately.

Of the surveyed products, 80% display images can be enlarged, some of which can enlarge the designated area.

Moreover, according to previous studies, consumers want online retailers to provide this service, which is consistent with consumers' desire to observe goods in close proximity when shopping in physical stores.

Color is a very important factor in clothing products.

A recent survey of the small editor showed that 30% of online buyers did not choose clothing items because the color display of the clothes was problematic.

Of the surveyed products, 45.7% of the goods did not describe the colors, consumers could only make judgments from the displayed images; 30.5% of the commodities had specific color patches in the presentation of the products and could be enlarged; 23.8% of the commodities could show the selected colors immediately on the clothing products to see the effect.

93.3% of the garments are displayed in one dimension, and only 2 garments can choose different sizes to show their effects on the human body model.

Size and color are the information that Internet shoppers most want to know. In the network environment, customers can't try to wear comparisons as they do in physical stores, so they need detailed and accurate size descriptions.

stay

Customers often give up buying because they don't like the details of a garment.

In the network environment, customers also choose to leave because of the uncertainty of a certain detail.

53.3% of the products display their own costumes, and they can quickly check the information about the costumes.

In order to get the artistic effect of clothing terminal, we must pay attention to details.

Such as clothing and clothing collocation, clothing and accessories matching.

The reasonable use of clothing collocation will make the style and theme of clothing more intuitive and improve.

The desire to buy.

Of the surveyed garments, 6.1% exhibited only 1~2 images, 17.1% had 3~5, and 6 had 21.9%.

Most of the 6 or more commodities are provided with previously mentioned products that have been described in detail in terms of color, detail and so on.

Shoppers tend to look for image information when browsing websites.

The reasonable collocation of image presentation and text description can help consumers to deal with information and deepen their understanding of the various components of clothing.

In addition, the display location of goods should be selected on the top left side of the web page, which is consistent with the browsing habits of web browsers.