Building A New Pattern Of Children's Clothing Industry Development

In March 19th, the first Summit Forum on China's children's clothing industry was successfully held at Shanghai National Convention and Exhibition Center. This forum is from China. clothing As an organizer, the China Association of clothing and children's clothing Specialized Committee and children's wear magazine are the organizers.

As the 2015 year of China Children's wear The first annual discussion on the development of children's clothing industry was held in the industry. The theme of the forum is "building a new pattern of children's clothing industry development". We explore the path map of the industry development of children's clothing industry in the next 5 years under the new normal, so as to discuss the overall plan of children's wear development and reconstruct the new advantages of children's clothing industry.

In 2014, the scale of children's wear market in China exceeded the 140 billion yuan mark, and it will maintain a high growth rate in the next few years. Especially the new policy of "single child" has injected a strong stimulant to the children's clothing industry. All of these means that the children's wear market will have broad market prospects in the future.

Under the new normal, children's clothing industry has entered a great change era. Children's clothing industry is changing from "quantity consumption" to "brand consumption" and "return product". This forum is the first children's wear industry summit forum for children's wear in China after moving to Shanghai, focusing on the most direct market and consumers, focusing on the quality of children's growth and growth, focusing on psychology, health and environmental protection, and exploring innovative methods and tools to comprehensively enhance the new advantages of children's clothing brand and market value creation.

The forum invited the China clothing association and famous brand A group of leaders and representatives of associations, well-known children's clothing enterprises, Internet industries and other related associations have been offered a feast of thought and insight. Wang Zhuo, vice president of the China Apparel Association; Wei Lin, director of the media association of the China Textile Industry Federation; Jia Wei, director general of Specialized Committee, China Apparel Association; Specialized Committee, director general of children's wear of China clothing association; general manager of Zhejiang Semir apparel and general manager of balbbara; Xu Bo, chief strategist of HAVAS, Shanghai; Wu Fangfang, general manager of Shanghai Green Box Technology Co., Ltd.; Wu Liangjie, chairman of Toyama Pml Precision Mechanism Ltd, Liaoning, President of Liaoning Business Department Store Co., Ltd., Xie Aimin and so on.

Wang Zhuo, vice president of China Garment Association, mentioned in his speech that we have the best industrial chain and the largest market in the world. Chinese children's clothing enterprises should consider how to innovate in the process of procurement, design, production and sale on the basis of the original industry, how to build a new pattern of children's clothing industry, reconstruct new development advantages, and expand from cost scale expansion to value creation.

HAVAS, chief strategist of Lingzhi Shanghai, Zhang Zheng, made the keynote speech of "brand building in the social networking era". She explained how to brand in the social networking era from five aspects: brand appeal, brand consumer relationship, brand arrival rate, brand investment return rate and brand value.

Balabala (Barbara), following the changes in the new development environment and consumer environment, continues to upgrade its brand. Taking the new generation of consumers as the core, based on brand positioning and new marketing environment, through the diversification of personalized marketing tools, we join hands with consumers to open up brand new horizons.

As the first brand of Chinese children's wear network sales, the green box, Wu Fangfang, general manager of Shanghai green box Network Technology Co., Ltd., brings us a keynote speech on the Internet of physical shops. She pointed out that in the face of O2O, enterprises should be well prepared, and take the green box as a case to point out how to use the wireless Internet to transform traditional shops.

Toyama, as the pioneer and leader of high-end computer sewing machine, Wu Liangjie, chairman of Shanghai Toyama Pml Precision Mechanism Ltd, has brought a brilliant speech on "accelerating the upgrading of equipment", and pointed out that Toyama can reduce the pressure to achieve the upgrading of facilities for the majority of users.

Xie Aimin, President of Liaoning Xintiandi commercial department store chain Co., Ltd., made a keynote speech on the "business model innovation of China's baby and baby industry". In his view, in the next 3-5 years, China's maternal and child industry will usher in a golden period of development, but also a shuffle period. The specialized retail chain mode of mother and infant will become the development trend of the industry. Specialized services, industrial mergers and acquisitions, channel fission, market segmentation and innovative business models will bring new opportunities and challenges to enterprises.

As the highlight of the forum, the 2014 China Media Award for children's wear industry was also announced in the same period. 17 companies have won the award of influence by virtue of their unique advantages in the field of competition. 織里(中國)童裝城榮獲中國童裝面輔料最佳采購基地大獎、虎門富民童裝中心榮獲中國童裝最具活力市場大獎、巴拉巴拉榮獲中國童裝最佳營銷品牌大獎、綠盒子榮獲中國童裝最具創新力品牌大獎、富山縫機榮獲中國童裝最佳縫紉設備供應商大獎、杭州中賽實業有限公司榮獲中國童裝最具渠道整合創新獎、U-JAR榮獲中國童裝最具藝術風格大獎、今童王榮獲中國童裝動漫最佳創意大獎、好加寶仔榮獲中國童裝最具誠信品質大獎、林芊國際榮獲中國童裝最具時尚創意大獎、G100榮獲中國童裝最具安全健康大獎;譽爾賽榮獲中國童裝最具社會責任大獎;藍鉑榮獲中國最具優良品質兒童家紡大獎;棉小兜榮獲中國最具安全生態兒童家紡大獎、歐貝兒榮獲中國童裝最佳搭配大獎、萌動新天地孕嬰童連鎖商城榮獲中國童裝最佳合作商場大獎、FOLLI FOLLIE榮獲中國童裝最具市場價值大獎。