Green Box O2O Highlights New Ideas For Traditional Children'S Clothing

Nowadays, the buzzword of O2O as a business mode innovation is still hot. Brand names of various industries are secretly deployed to try to make more voice in the future industry structure.

Held in Shanghai

On the Expo, the first brand green box of online children's wear is about to officially release the "O2O" project. The 8 bright spots have triggered an earthquake in the industry. Franchisees have heard about business opportunities, and the number of franchisees has been unusually hot.

Insiders believe that

A new round of reshuffle is coming.

In the smoky children's clothing market, overweight customer experience and force O2O mode has become the trend of the times.

The 8 main highlights of the green box O2O mode are: international brand collection sites, fashion retailers, micro shop system seamless connection, online and offline parity, inventory risk reduction, children's Park assistance, drainage artifact - 3D magic mirror, and 5 million member data sharing may lead the traditional children's clothing shops to be interconnected, which is generally favored by the industry.

Layout offline shop, green box test water O2O mode

With the new round of game between the electricity supplier and the traditional business, only a single mode of line or pipeline can not meet the demand of the market. In the future, the combination mode of online and offline O2O is the general trend.

Almost overnight, many brands playing O2O mode sprang up like mushrooms.

In the opinion of the people in the industry,

Seeking pformation and embracing the Internet is a required course for "living".

And if you want to live in the wind, you have to make a clever move.

The green box has already taken the lead. It has been revealed that in order to provide consumers with more convenient and high-quality services, the green box line stores will open one after another, focusing on the "experience" offline shop besides the children's display area, and the rest will be used to build a children's playground.

"There will be green box jigsaw puzzle, fun English and other intelligent games, rocking chairs and other small amusement facilities and the 3D mirror developed by the green box," said Wu Fangfang, the green box CEO. These will make shopping more interesting.

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In particular, the 3D magic mirror allows consumers to experience high-tech fun. "Simply by moving your fingers, you can choose the style of clothing on the 3D magic mirror screen, then you will see the 3D effect of wearing different clothes. And as the body rotates, the clothes will move along with them, just like the real wear on the body, completely eliminating the troublesome process of taking, stripping and changing."

Wu Fangfang said, this will let many children "play" happy.

What is more powerful is that children will enjoy intimate contact with their favorite cartoon characters such as Mickey Minnie, princess, robot cat, Transformers and so on under the green box line.

According to reports, the green box has Disney brand and its Mitch Mini, princess, man Wei, Winnie the Pooh and other cartoon characters; duo A dream brand and its robot cat, big bear, Xiaojing and other cartoon characters; Transformers, Superman, Batman and other cartoon characters.

In addition, there are independent brands such as love making, modern lady, and maxixi.

In view of this, the shop under the green box line is already an international brand gathering place. I believe that in the near future, more international brands will choose to join the green box, so that more Chinese children will feel this happy childhood from the sky.

More importantly, the green box adopts the online and offline pricing mode. For consumers, they can see goods in the physical store, and experience the price of high cost performance online shopping, killing two birds with one stone.

So many initiatives to increase the code experience, let consumers call "pleasant surprises".

All this means that the green box starts to test the water online trading, offline experience, service, "O to O" on-line to off-line, (online offline combined marketing) mode.

Micro shop seamless docking, precision marketing.

People in the industry are concerned about how the brand can make use of the "O2O" to form an industrial scale and make profits.

At present, most brands have encountered many pain points in the trial of O2O mode: the rigid inventory of agents, the conflict of interests among stores, the conflict between stores and brands, and so on.

The green box has been coping with this strategy. According to Wu Fangfang, they will build customized supporting micro stores for each sub store under the line. Under each line, store companies will collaborate with the construction of independent micro shop online stores, share headquarters inventory, solve the problem of limited radius of traditional shops in one fell swoop, and let 100 square meters of community shops play the role of 300 square meters of core business circle shops.

That is to say, in addition to some products displayed on the offline shop, consumers can also use the shop network to place orders in the micro shop, view more product styles, and make online ordering.

For those green box franchisees who only have "small" shops, they not only greatly reduce the rental costs of franchisee shops, the preparation of goods and other related costs, but also reduce the cost.

Due to the risk of product style, product price and other factors, it controls the inventory risk of brand products, and fully expands the profit margin of store owners, so that customers can shop online and make use of the total inventory and express delivery for 2 days.

In addition, with green box's powerful online experience and resources endorsement, you will save a lot of labor costs directly.

In addition, the green box is brewing a new action, that is, the issuance of the only coded green box electronic membership card.

For consumers, holding the electronic membership card not only enjoys the relative discount of green box line and online, but also has the corresponding integral system, so long as a certain score is reached, some gifts can be exchanged.

For the owner of the green box line, the green box electronic membership card, which has the only code, has a lot of articles. As long as the order of the cardholders in the area of the franchisee is located, the green box will share with the franchisee according to a certain profit distribution mechanism, which breaks the situation that franchisees only enjoy the sales profit of the single entity store, and makes the franchisee's profit space wider.

Use small electronic membership card to build a new profit sharing mode of retail terminal, according to cardholder's customer order rebate to offline shopkeepers, the green box can be described as "a smart little abacus".

Under the stimulation of zero risk and zero investment, the owner of the green box will definitely take the initiative to attack, and distribute the electronic membership card free of charge within 5-10 kilometers around the shop.

It is worth mentioning that the green box not only freely shares its 5 million member data, but also relies on powerful CRM backstage technology to help join partners to achieve precise marketing of members.

At the same time, the functions of online offline synchronization, membership recognition, integral accumulation, and convertibility are realized.

For green box line operators, you can also set up WeChat group according to membership card, and classify according to the information of the member card, and send private customized information regularly.

In the eyes of the industry, brands can establish digital connections between brands and users through the PC and mobile Internet terminals, and can effectively record users' behaviors in pre sales, sale and after sales sessions, so as to enhance the store's single store operation efficiency and raise the final retail sales volume and customer service quality.

No wonder the franchisee exclaimed. Joining the green box is like picking up a wallet. It's hard to make money without thinking.

The collection shop will surely lead you to dig out the first pot of gold in clothing retail O2O.