Made In China Is Taking Off Its Cheap Coat For Advanced Customization.

this year CHIC Shan Shan makes us sit up and take notice.

The impression that Shan Shan has left us in the past is that the exhibition area is large and multi brands, trying to internationalize. In these respects, it should be said that the Chinese fir has paid a lot of painstaking efforts. Later, Shan Shan began to do cultural exhibition to show the brand history of Shanshan.

But this time, Shan Shan is clearly showing its new concept. This new concept makes people feel good about it. It also makes people feel that they have finally found their own position. There are two points worth praising. Chinese fir To highlight the internationalization of Chinese manufacturing, and the outstanding manufacturing in China. Advanced customization The trend is very obvious. This is not simply asking a few foreigners to make a show, but a real understanding of the meticulousness and difficulty of handwork, and the performance is indeed very conscientious and in place.

Second, it uses the concept of city and space-time to highlight its "unrestrained" brand culture that has been accumulated over the years. It has been confirmed by the experience and the vicissitudes of development of the city, which is complementary to the changes in the city and the humanistic temperament of the urban people since the reform and opening up. As an old brand enterprise in the new era of competition, it is a good example to identify its own position, highlight its own characteristics, enhance its brand added value, and make China make a real cut off its cheap coat and move to the advanced custom of Chinese fir.

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It can also be regarded as the most stylized fast fashion lifestyle department store fashion brand in this year's CHIC exhibition. It forms an axis with specific ethnic group's lifestyle and life style and aesthetic interest, and sets up its own consumer goods and fast fashion clothes. The combination of independent research and development and super buying hand forms a comprehensive target consumer lifestyle, which forms a characteristic comprehensive boutique. The shop outlets can be assembled and disassembled, but it can be large enough to live in department stores, small can form fast fashion brand stores, low and medium price, take the lead in fast selling fashion area as the goal, and try to satisfy diversified and one-stop consumption needs with more convenient and comprehensive services, which is one of the important market trends in the future clothing business. Now, new brand names have been born in China. We have observed that brand TOPFEELING is an organic combination, at least from the perspective of display styles.

The function of CHIC is mainly in the form of joining merchants. Now, the brand has basically completed the channel layout by relying on this form or brand. The investment mode has entered the era of integration, and suppliers are beginning to emerge. They need to find the brand and locate their customers in the form and identity of their location. They also need to find better brand customers and resources. They know that brands and designers and buyers do not come to be exhibitors, but they will still come to be professional spectators. They will come to CHIC to find resources and find supply chains. Therefore, the brand CHIC's function mode has changed, from the earliest investment to the supply chain, which shows that the chain competition is more intense and heading for the front desk.

This exhibition, feather ODM supplier feidaidaxun, has been committed to providing ODM for all brands. Taking part in the CHIC exhibition is not only showing its own brand advantage of R & D, but also strengthening its ties with the major brands. Previously excellent suppliers have been working hard behind closed doors, but now suppliers say they are expecting and afraid of being hurt by brand customers. They are clear-cut to say that we specialize in placard, and we focus on ODM.

Garment suppliers, as the front-end of China's apparel industry chain, have been washed down for more than a decade or two. Some of them have been washed down. Some of them have changed with the market. Their ability to survive in the market has become stronger and stronger. Their market awareness is not only confined to simple product production and style, but also to the keen degree of business, including the understanding of brand life and the familiarity of the industrial chain. They can be multi product level, multi product category to the front desk of CHIC, and have strong branding and market influence with strong R & D capability and production capacity. In the new process of marketization, they no longer simply passively serve as suppliers of brand choices. They are also choosing more high-quality customers, quietly changing the functional structure of CHIC, forming the allocation of high-quality resources in the future market chain competition. Has become the protagonist of CHIC today.