What Is The Fate Of The Secondary Line Of Marc By Marc Jacobs?

If you have a Marc By Marc Jacobs in your closet, clothes Well, Congratulations, this single product may become out of print. Since this year's fashion week in New York, there has been a lot of rumors in the fashion circle: the American designer Marco Jacob Marc Jacobs, who has been in charge of Louis Vuitton, will merge the main and secondary line brands of personal brand Marc Jacobs. This means that the secondary line brand Marc By Marc Jacobs (2014 autumn winter show has been abbreviated as "MBMJ") will face the fate of shutting down production and closing.

After Marco Jacob left Louis Vuitton in 2013, he focused on personal brand development. The brand said that the move was not to reduce the product range, but rather "to narrow the positioning and pricing gap between the main and secondary line brands in order to unify the brand image and aesthetic standards." The outside world also speculated that the internal adjustment of the brand was related to the long listed Marc Jacobs listing.

　　 Marc By Marc Jacobs 2014 autumn, winter and 2015 spring and summer advertising films, with #CastMeMarc as a label, on Instagram, select the models of the vegetarian, the main characters of these commercials are the first ordinary people to appear.

　　 brand The internal adjustment must involve many factors, and the Marc By Marc Jacobs designers who are the first to bear the brunt of the two person group are faced with personnel changes. Since taking office in 2013, the performance of two British designers of Katie Hillier (Katie Hillier) and Louella Baty (Luella Bartley) has been commendable. In recent seasons, the American street spirit has played an important role in the design, which has been entertaining and rebelled by young consumers.

Today, the two is going to stay, still in the unknown. There are also suspense about whether the physical stores of Marc Jacobs and Marc By Marc Jacobs will be transformed or directly closed.

Related links:

Tiffany released the latest quarterly results as of January 31st, with a net income of $196 million 200 thousand in the first quarter and a diluted earnings per share of US $1.51, compared with a net loss of $136 million a year ago and a diluted earnings per share of 81 cents.

The $482 million compensation for the arbitration award of the Swatch group is also included in the quarterly data a year ago, and the ruling is still appealing. Net sales fell from $1 billion 300 million to 1 billion 290 million, down 1%. It does not affect the valuation sale of foreign exchange to the US dollar. Europe and the Asia Pacific region have brought about 3% growth in global sales. The company said that due to the weak American market, the total sales volume and sales volume of the quarter were fixed on the basis of fixed exchange rate, and the performance of the US market was unchanged from the previous year.

Compared to 2013, net income increased more than double this year, reaching 484 million 200 thousand US dollars and diluted earnings per share of US $3.73, compared with us $181 million 400 thousand in 2013 and diluted earnings per share of US $1.41. Net sales increased from 4 billion 30 million US dollars to US $4 billion 250 million, with a growth rate of 5.4%.

Michael J. Kowalski, chairman and chief executive officer, said the company expanded its store specifications in 2014, launched its attention jewelry products and enhanced user awareness.

Japan is one of the most important markets for any luxury brand. However, the Japanese government has increased the consumption tax rate, the macroeconomic recession, the serious aging of the country, and the weakness of the Japanese market. These effects on Tiffany are particularly serious. Tiffany has 56 stores in Japan, almost 1/5 of the world's total.

It is estimated that by January 31, 2016, the company will achieve "at least per share net income growth" of over $4.20, excluding the 2014 arbitration fees. The company expects net income in the first quarter to decrease by 30%, and the decline in the second quarter will slow down. The net profit growth percentage in the latter half of the year will be two digits.

Frederic Cumenal, chairman of the board, told Wall Street analysts during the press conference that the company's strategic direction will focus on "continuous innovation of global luxury brands". He pointed out that in the next few years, the company will strengthen the development of the global customer management system (CRM), which will help to better analyze potential consumers and business partners.

Cumenal also introduced the Tiffany T series modified by 2013Atlas series. It also points out that the new CT-60 watch series will be launched next month, and more new models will continue to be launched in the coming years. On Friday, Tiffany shares closed at $82.93, trading down 4%.