Anta Join Hands With Chen Penbin To Challenge 100 Marathons

Chen Bin Bin challenge 100 press conference was held in Beijing China hotel.

The conference announced that Chen Penbin, China's top marathon player, will challenge unprecedented feats from April 2nd to July 10th and run 100 marathons for 100 consecutive days.

Anta's "Challenge100" professional running shoes are also officially unveiled.

At the press conference, Mr. Zheng Jie, executive director of Anta Sports Products Limited brand executive, handed over his running shoes to Chen Penbin, indicating that Anta will give full support to Chen Bin Bin to complete the legendary running tour.

Anta sports will not only create a super running shoe for Chen Bin Bin, but also launch a nationwide running call on the theme of "RUN WITH ME", calling on the public to take part in running sports and promote healthy lifestyles.

The challenge of the 100 marathon will not only be a challenge for Chen Bin Bin, but also a national sports tour to convey the spirit of never stopping the movement, the concept of green healthy life, and cheer for shenduno.

In 100 days, 100 marathons were completed and 4219.54 kilometers across.

It will create an unprecedented record and will keep his never ending running spirit in the history of Chinese running history.

Chen Penbin, a famous marathon runner in China, specializes in the extreme marathon with complex terrain and more than 100 kilometers away. He is also the creator of the myth of the seven continents ultimate marathon finish Grand Slam.

This time, Chen Bin Bin will face the marvel challenge of 100 marathons in 100 days. The event will start from Guangzhou. Chen Bin Bin will return to her hometown in Zhejiang along the southeast coast and across Guangdong and Fujian. Then he will insist on going up north, and Shanghai, Jiangsu, Shandong, Hebei and Tianjin will finally arrive in the capital Beijing in July 10th. The legendary journey is 4219.54 kilometers.

For 100 consecutive days, 100 marathons are supernormal loads for human physical fitness, ankle, knee and other body tissues. During this period, Chen Penbin must also undergo changes in weather and soil and water. Challengers need extraordinary willpower and physical strength.

Zheng Jie, executive director of sporting goods Co., Ltd., is taking a group photo with former double figure skating Olympic champion Zhao Hongbo and Chen Penbin.

At the end of this challenge, two special cities, namely Beijing and Zhangjiakou, Hebei, are required to join the bid for the 2022 Winter Olympic Games, which is also carrying another meaning of Chen Penbin's challenge.

As a partner of the Chinese Olympic Committee and supported by the Winter Olympic Committee of Beijing in 2022, Anta will organize a series of run-up activities in the challenge of Chen Bin Bin. It is also hoped that with the opportunity of Beijing's bid for Olympic Games and through running, the most popular and familiar mass movement of Chinese people will appeal to more people to participate in sports training, pass the Olympic spirit and culture to everyone, and convey the spirit of never stopping to every corner.

Challenge100 professional functional running shoes will debut with Chen Penbin in the extreme test of eight thousand li.

On this occasion, Anta will officially unveiled the "Challenge100" professional functional running shoes for Chen Bin Bin, and this running shoe will also be accompanied by Chen Bin Bin to complete the ultimate test of eight thousand li.

For 100 consecutive days, the extraordinary load of 100 marathons, the changing weather environment over a long span of time, is not only an arduous task for Chen Bin Bin, but also a more stringent requirement for his sports equipment.

In order to create running shoes that can sustain pressure stimulation, adapt to the changing environment and meet the needs of Chen Bin Bin's super running, as a "challenge 100" and Chen Penbin's own sports equipment partner, Anta has invited Chen Chu bin to the headquarters in Fujian many times to provide special running shoes suggestions, and constantly adjust according to Chen Penbin's foot type and running mode, eventually creating this super running shoes.

The whole shoe has a rigorous and firm appearance. The vamp is distributed by the engineering net cloth and is light and thin. It can effectively accelerate the heat dissipation of the feet, and the application of the middle waist structure leather material makes the package of the shoes more perfect.

For such a continuous and severe challenge, the design of soles is the most critical. "Challenge100" professional function running shoes soles are specially designed with thickened super wear-resistant rubber. The middle body of shoes is designed with TPU stable design to ensure the stability of the ground. The heel adopts Anta A-CORE core technology to absorb shock and adopt a layered structure. This also allows the impact and injury of the body to be reduced to the minimum during the running process of Chen Penbin, so as to protect the runner's ankle, knee and other body parts.

In addition, during the whole process of "challenge 100", Anta will also track the use of "Challenge100" running shoes in real time, and upgrade and upgrade the "Challenge100" according to Chen Penbin's feedback, so as to help Chen Bin Bin challenge.