CHIC Launches Autumn Exhibition For The First Time This Year

In recent years, with the increasing popularity of clothing and clothing brand recognition, a more perfect consumption concept has been established.

The choice of products is more rational, not blindly follow the trend of luxury brands, but across the limitations of brands, and more from the "heart".

The pursuit of personalized consumption makes consumers willing to spend more time and energy in Mining diversified products, calling for the return of personality across age, region, nationality, design and technology, looking for clothes that can really express themselves.

At the same time, consumers' consumption means and channels have also changed.

The diversification of purchasing channels makes people's fashion consumption no longer restricted by time and space. Its vision and footprint are more than national boundaries, and connect with the world through the development of Internet and logistics.

The change of consumption has broken the original competition pattern. Consumer demand has become the dominant brand development and market layout. All business thinking needs to be traced back to the depth of consumption and market.

At the same time, with the acceleration of the change of the consumer market in recent years, the operation of enterprises needs to be more resilient. It has become an inevitable choice to contact commercial resources and supply chain frequently.

Therefore, CHIC is aware of the changes in the market and industry. For the first time, it has launched the autumn exhibition to enhance the frequency of contact between enterprises and the market. At the same time, the exhibition layout also reflects deep thinking of the industry.

The first CHIC autumn show will be urban fashion, BLUE

Cowboy, children's wear world, original design, footwear and clothing, overseas fashion and so on six exhibition areas will re assemble the original clothing categories, and layout the two new exhibition hall of the electricity supplier exhibition area and the China International Clothing Procurement Exhibition.

CHIC autumn show is not only

The continuation of the exhibition has made unprecedented innovations in the layout of the exhibition. It really fits the change of consumption at present, and takes market change as the starting point of exhibition planning.

For example, the BLUE CHIC cowboy Pavilion will separate the denim, which is both tolerant and extensible.

This diversified product crosses the age and nationality, and the design and technology are meeting the personalized needs of consumers nowadays.

The exhibition area will gather the brand, accessories and supplies and related industries in the name of cowboys, and build a trade convergence and exchange of experience.

In the original design exhibition area, the rise of young consumers is calling for personalized products. The exhibition area will be aimed at independent designers, OEM design services and SHOWROOM platforms that are interested in expanding the market.

In addition, fashion retailers have been keen to perceive consumers' pursuit of integrity.

CHIC shoes and clothing exhibition area is the specific presentation of this consumption change, and fashion shoes and clothing accessories are important roles in the operation of clothing brand.

In addition to products and

In addition, the integrated supply chain has become the only way for many garment enterprises to continue to develop.

Now, the voice of rational return of Chinese clothing industry is endless. If the product is the core, then supply chain is the most powerful support for product R & D and market rapid response.

CHIC also focuses on the realization of this function on the way to the multi-functional complex exhibition.

As a result, the China International Garment purchasing exhibition in the autumn exhibition came into being. The exhibition area will become a business platform for ODM processing enterprises to open up domestic cooperation and expand overseas.

At the same time, CHIC autumn exhibition will also open up supporting resources exhibition area in China international garment sourcing exhibition, invite retail equipment, technology and solution providers, build a bridge between supporting resources and brand cooperation, and provide a broad vision for domestic garment enterprises to integrate supply chain.