Paul Smith And Roberto Cavalli Brand Founder Decentralization

Recently, the famous British designer Paul Smith promoted Simon Homes as the new chief creative director. The 68 year old Paul Smith is still the largest shareholder in the company that he founded by himself more than 40 years ago. After joining Homes in 2004, he has been in charge of men's wear design and has been very close to Smith for many years.

It is reported that after the change of position, Homes Will be responsible for men and women Ready-made clothes Creativity in footwear and accessories. His terms of reference are broadened to: all show brand, exhibition hall, store design, website, advertising, visual merchandising, merchandise display and so on.

Paul Smith said he will still work full-time in the company and there is no intention of retiring, and the company's business will continue as usual. He said the change is not intended to retire, but to revive the company.

Paul Smith said: "I will continue to focus on the company's operation. The appointment of Simon is mainly to inject new vitality into the company. We are good partners and will continue to fight side by side. This is also a way of expressing my thanks to Simon for his hard work. "

Until now, Smith is still handling the daily details of the company, for example, he is responsible for sunglasses and watches department, arrange clothing matching, and approve the colors and patterns of the season. He also photographed the company's brand promotional films, photographed magazines and companies, and started creative projects, such as home textile company Maharam and bicycle clothing brand Rapha.

Paul Smith admitted: "obviously, it takes a lot of time to do so many things. Therefore, the appointment of Simon allows me to have more time to do more interesting things when I finish my job. Earlier this month, Paul Smith told M Collections, the sister publishing company of WWD, that he was paying more and more attention to listening to young designers and working closely with them.

In addition to hiring and upgrading young people Designer Besides, he recently reorganized the design studio. In this way, men's clothing and women's clothing design rooms can work together and share resources. He said to M Collections: "what you see now is a dynamic Paul Smith, which is wonderful and exciting."

Paul Smith and Japan's authorized dealer Itochu hold 60% and 40% shares respectively.

Coincidentally, it is also the Italy designer brand Roberto Cavalli, who founded more than 40 years, named Norway designer Peter Dundas as creative director.

Peter Dundas was originally the artistic director of Italy designer brand Emilio Pucci. It is reported that his debut will be staged in Milan fashion week in Italy this autumn.

In fact, this is not the first time Dundas has worked for Cavalli. He was also a member of the design team from 2002 to 2005. He said, "this is more like" going home "to me. I am very honored to be able to continue to devote myself to the wonderful world of Roberto Cavalli. I am excited by this unique brand with unlimited potential and potential. I can't wait to get into work.

The investment negotiations between Cavalli and Italy private equity fund Clessidra have come to an end. The strong team strength will play a positive role in promoting the transaction.