Interpreting Customer Disputes And How To Do It

Based on the contact with customers,

We should make a correct judgement of the price objection that the customer may raise, and then make a preemptive move. That is to say, if customers do not speak out, they will dissolve a series of objections raised by customers.

An important principle to be followed in the promotion of stores is to avoid premature asking or bargaining.

No matter how fair and reasonable the price of a product is, it must pay a certain economic price for the exchange as long as the customer wants to buy it.

It is for this reason that at least we have to wait for customers to have a certain recognition of the value of the product before we can discuss the price with him.

The customer's strong desire for purchase often comes from the full understanding of the value of the product, not the price of the product.

If customers have more desire to buy, the less they will consider the price.

Therefore, when negotiating with customers, we must first talk about the value of products, then talk about prices.

Otherwise, it will be easy to get into the misunderstanding of bargaining with customers.

Mention some

The price of a product that you sell to your customers is relatively low if you think that the product with high price is compared with another product which is more expensive.

Therefore, it is necessary to draw lessons from the market and compare the prices of other high priced buildings with their own low price sets. We should collect price information of similar products or competitors frequently, so as to compare them when necessary, so as to convince customers through facts.

Where possible, try to use smaller units of valuation.

So as to hide the expensive sense of price.

When there are price differences between competing products, (for example, some YY of our company is higher than others), marketers should guide customers from the advantages of this set of products (such as quality, function, reputation, service, etc.) to view the price difference correctly, and the difference and advantage between the price and the product of the product. This difference and advantage can be objectively visible, tangible and intuitive, and can also be invisible and invisible.

It must be made clear that the benefits that customers get after buying products is much greater than the cost of the goods they pay. Under such circumstances, customers will no longer be calculating.

This is like our daily life people buy goods, the same household appliances or clothing, because of its brand and after-sales service and many other factors, often choose to buy expensive.

Some high quality and famous brand products are more expensive and difficult for customers to accept. Marketers can put together their own superior products with some inferior competitive products, so as to emphasize the advantages of the products they sell and teach the customers to distinguish the authenticity of the products. After a demonstration comparison, the objection from customers will disappear immediately.