Entrepreneurship: Analyzing The Number Of Potential Customers And The Law Of Passenger Flow

Due to the influence of traffic conditions, public facilities, walking habits, residential areas and lighting conditions, the passenger flow on one side of the street is often uneven, or the traffic on the same side may be different depending on the lot. Therefore, the location of the street should be analyzed according to the characteristics of the Street passenger flow and selected on the side or lots of the streets with more passengers.

If the store is not well chosen, the purchase frequency is high. Daily supplies In the same area, there are too many competitors in the same industry to compete with each other and compete for business volume, which will inevitably affect the economic efficiency of the stores. Unless the new stores have special operating styles, capabilities or unusual sources of commodities, they will be hard to succeed. Therefore, there is a common saying in shopping malls: peers are like enemies.

But in some environments, this is not quite the case. Some industries, together with their peers, will form a characteristic commercial street, such as "women Street" and "Electrical City" in Guangzhou. Commodity variety A wide range of customers will be widely compared and selected, which can attract more distant visitors and promote business. This is a complementary and joint relationship in the variety of business, which is not only convenient for customers to buy, but also promotes their respective sales, and is suitable for setting up stores.

So, when the franchisee chooses the location, how many similar stores are there in the vicinity of the site? How are the size, decoration, commodity, price, and hospitality attitude of these stores? compete Profit sharing or mutual benefit?

Once the site is selected, it will not be easy to migrate. The transfer must pay a heavy price. The franchisee also wants to do it for a longer time, and is unwilling to shoot a gun for another place. This requires that the site should start from a long-term and developmental perspective. Therefore, we should have a detailed understanding of the planning of the streets, public order, sanitation, transportation, municipal administration, greening, public facilities, housing and other construction and renovation projects in the area, so that the selected sites will not only meet the recent environmental characteristics, but also meet long-term development plans, so as to avoid losses.

The long-term planning of the city will have a significant impact on the operation of franchised stores. Some sites may be the best choice of stores in the near future, but they may not be suitable for setting up shops with new changes in urban renewal and development. On the contrary, some sites may not be ideal in the near future, but they may have a bright future from the perspective of planning.

In addition, there are lots of empty buildings near some places, which will make people feel that the scene is fading. They are reluctant to set foot in some places. Some places are rumored to be in a bad state of law and order. Whether they are true or not, they will prevent customers from coming, and the environment such as bad smell, noise, dusty, bad appearance and bad walkway will reduce the value of the shop.