Semir: Children'S Clothing Business Growth Rate Surpass The Main Card

Children's wear brands surpass public entertainment, the fastest growing clothing business. Yesterday, Semir clothing released the 2014 annual report. The report showed that Semir's main business income reached 8 billion 70 million yuan in the 2014 year, up 11.8% from the same period last year, of which the growth of children's clothing was faster, and the main revenue was 3 billion 167 million yuan, an increase of 24.91% over the same period last year. Casual wear The fastest growing business of Semir apparel.

It is understood that last year Semir group The total business revenue reached 8 billion 140 million yuan, an increase of 11.7% over the same period last year, operating profit of 1 billion 474 million yuan, an increase of 19.26% over the same period last year, and the net profit attributable to shareholders of listed companies was 1 billion 92 million yuan, an increase of 21.09% over the same period last year.

It is worth noting that, as one of the main businesses of the company, Semir's casual wear has been reversed, and the main revenue has reached 4 billion 903 million yuan, an increase of 4.69% over the same period last year. And another main business. Children's wear The brand growth rate is higher, reaching 24.91%, which surpasses the leisure apparel business. Not only that, the company's children's wear brand balbala has 3540 stores in the country, approaching the number of 3542 stores nationwide.

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The fashion trend will light up fashion week. In accordance with the international fashion week mode, the organizing committee will set up the main venue in the Shenzhen overseas Chinese town happy coast coconut forest beach and OCT Exhibition Center, and build a fashion show canopy at the coconut forest beach. At the same time, more than 40 fashionable international fashion works will be released. The brands and designers involved are heavyweights, from Italy, France, Britain, the United States, China and more than ten countries and regions.

Shenzhen fashion week pays attention to independent original design and commercial landing. The organizing committee, jointly with internationally renowned fashion service agencies, organised the exhibition of Chinese and foreign designers and cross-border art exhibition at OCT Exhibition Center, inviting many new international designers to show their latest autumn and winter clothing works to the Chinese fashion industry to fill the gap of showroom without official designer's fashion week.

During the fashion week in Shenzhen, as the designer of APEC's new suit and Zhao Huizhou's brand EACHWAY and HUI, which is praised by the international media as "the highest level of Chinese designers", it deserves special attention.

In the evening of March 20th and March 21st, the fashion exhibition group will hold the new autumn and winter releases of HUI, my love and EACHWAY's new breath, and a new art exhibition featuring the spirit of New Oriental. It will be held in the creative industry park of EACHWAY fashion group and the new art gallery of Yi Hui.

What surprises will Zhao Huizhou bring to us this time?

Zhao Huizhou's personal style has matured after many times of Milan international fashion week. The products of autumn and winter in 2015 are more close to life in the original "Zhao Zhao Zhou", and more capable of expressing artistic beauty in detail. The theme of this year's two brands is the perfect interpretation of Zhao Huizhou's personal concept. As Zhao Huizhou has always advocated, "design should not be high above, and design should be close to life and close to the people". This year Zhao Huizhou has further interpreted this point.

Among them, the bold innovation of EACHWAY Yi Hui brand is bound to bring different novelty: Although the fresh air is becoming a luxury, Zhao Huizhou still creates different "new air" and moving "new breath". Although they still care about the most beautiful and beautiful side of women, they even pursue women's health, which is close to the young, dynamic, natural and sunny lifestyle. Using the natural materials of the new technology and the modern design concept, they highlight the sense of movement in the details, presenting a more sunny, warm and natural new female image, which will be very different from the appearance of EACHWAY Yi Hui.

And HUI2015 new products in autumn and winter are represented by Zhao Huizhou himself, using "my love" as the theme of this conference. This is a concentrated expression of designers close to life and integrating into daily life. The beauty of everyday life is reflected in products. This is a return of designer Zhao Hui Zhou, and an artistic embodiment of designer's daily life. Love is heartbeat, touch, smile, beauty, love is everything. Together with HUI, realize the countless moments of "my love" and become a woman with love. In 2015, HUI's autumn and winter product icon is still "Magnolia flower", expressing the inheritance of exquisite craft, creating the new fusion of western fashion system and Chinese and eastern local aesthetics.

In the same period, Zhao Huizhou will also take the crossover art exhibition with her artist friend, the famous ceramic artist Li Jianshen of Sanbao pottery village, with the theme of "New Oriental Spirit" as the theme. Let the fashion and ceramics dialogue, cross the barriers of different artistic walls, cross the cultural differences between East and West, take fashion as the axis, and oriental culture as the conjunction point, create a new world language for the New Oriental spirit.