Brand Force Children'S Clothing Business Grab Cake

After many years of development, domestic adults

The market structure has been relatively fixed, industry insiders said that many outdoor businesses aimed at the outdoor business opportunities for children.

With the introduction of the policy of "two separate children", the rise of family outdoor tourism concept and the good market prospects of children's shoes, these have become favorable conditions for the development of this market.

Last year, Pathfinder jointly built TOREAD kids, an exclusive outdoor brand for children with Parker.

Children's clothing has recently been recognized as the last profitable piece of cake in the clothing industry.

The children's wear market has always been relatively small in the clothing industry, but driven by the objective conditions such as the baby boom, the third baby boom and the gradual birth of children after the 1980s, parents are increasingly willing to invest in children, and the children's wear market is gradually rising.

Sheng Faqiang, chairman of the Pathfinder company, said: "compared with the rapid growth of outdoor demand in adults, China's children's wear market will also enter a stage of rapid development, and there will be more places worth discovering and digging.

Parker lane has deep experience in children's clothing market for 20 years, and the Pathfinder who has 15 years of legendary journey as the first batch of outdoor sports enterprises has laid a good foundation for the technical level of outdoor children's wear.

I hope that the two sides will use the brand or technology director to provide better outdoor protection and better outdoor experience for outdoor children through long-term and in-depth cooperation.

Lining, director of investment company Nan Peng, said, "since 2010, Lining group began to set foot in the field of children's wear. Lining has not only provided many high-quality products for the market, but also in the market.

The field has accumulated rich experience.

In fact, in recent years, after the steady development of the adult sports field, Lining has been reconsidering the disposition of combat power and planning the market from the simple classification of sports items, which takes the product of the producer as the center, and evolves to begin to pay attention to the subdivided consumption crowd, which is centered on the consumers.

Entering the field of children's wear is a strategic direction of Lining.

In the next few years, the market will mature and the market concentration will increase correspondingly.

At the same time, consumers have a cumulative effect on brand cognition. With the increase of consumers' ability to pay, the consumption preference for brands will gradually increase, which will benefit more clothing brands with rich industry experience and brand recognition.

Some people say that children's clothing is a "low threshold" area, but it needs to be refined.

Industries that need big investment.

"Low threshold, low profit", "quick entry and quick going" are the opinions of many people in the industry of children's clothing industry. It's why children's clothing attracts a large number of enterprises with various backgrounds, but it is very difficult to produce the leading brands.

The opposite of "low threshold" is "low profits".

"Low unit price and low profit make children's clothing flat and low, so children's clothing has always been only at the top level of shopping malls, and basically can not enter the mainstream business circle, because it can not pay high rent and pfer fees, and can not compete with adult clothing to occupy high-quality resources.

Some practitioners say that brand children's wear channels can not sink to the counties and cities until now, which also makes the channel of brand children's clothing Limited.