Summer Clothing Store Display Skills To Open Marketing Mode

Summer continuous high temperature, people easily appear restless, so the use of blue and white to show the sense of refreshing, cool colors on the main color; but summer is also a good season for sports, so some high saturation and colorful colors have become the first choice for summer, especially some sports, surfing brands, but also entered the season of colourful and colorful competition.

Many brand clothing will have a dominant color in design, and even a large number of clothing styles will be launched in a single color series.

Therefore, summer clothing display can not deliberately choose cold colors.

Then we should have a uniform display according to the color of the clothing, and we can divide the area, so that we can arrange the lively colors in order to minimize the irritable feeling that color brings to people.

Summer

Generally, they will focus on cool or passionate sports.

Summer display of clothing props must have the feeling of summer.

Choice is related to waves, beaches and so on. For example, starfish and crystal can be props. There are also elements extracted from Hawaii style and sea movement.

Other cool elements such as fans, crystal ice and so on are also being used by more and more brands.

In terms of props, green plants are the most practical. They can also use a seaside background posters to enhance their sense of season.

Because of its special climate in summer,

Relatively simplification.

At this point

We should make use of accessories as much as possible to enrich the windows to increase attractiveness.

Because the summer is more sultry, the quantity of goods should also be controlled. The number of display on the same shelf should be less than that in spring and winter. The distance between hanging and stacking can also be relatively large, so as not to appear crowded and avoid making customers feel irritable.

Trousers should be slant to avoid monotony.

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For entrepreneurs, how can we choose a "golden treasure"? According to her experience, Ms. Cai gives five specific suggestions.

First of all, open channels to find shops.

Ms. Cai said that many entrepreneurs like to understand shop information through newspaper advertisements, housing intermediaries, real estate fairs and the Internet, and then choose shops.

However, there is actually a "28" rule in the shops market, that is, only 20% of the total number of shops that rent information publicly, while 80% of them are covered by private pfers.

Therefore, after deciding to open a shop, the entrepreneur must find ways to find a shop and put it together so as to improve the hit rate of the "treasure land".

Secondly, we must understand that "passenger flow" is the reason of "financial resources".

Ms. Cai told reporters that when she first chose the address, she did not consider the factor of human flow, which led to failure.

After drawing lessons from her experience, she paid special attention to the flow of people, traffic conditions and the surrounding residents and units in the second site selection.

Facts have proved that for business entrepreneurs, "passenger flow" is "financial resources".

We should not seek remote areas because of rent and fear of competition.

Because the shops in the business district are more concentrated, it helps to accumulate popularity, but we should also pay attention to the problem of dislocation.

Moreover, the location should be forward-looking.

Not all gold markets will make money.

Sometimes, when the municipal planning changes, the busy area may become a lonely place.

Therefore, entrepreneurs should take a far sighted view of location and know more about the future development of the region.

In addition to municipal planning, we should also pay attention to the future competition in the area.

Fourth, pay attention to the cost performance of rents.

The rent of the storefront with different geographical environment, traffic conditions and building structure will be very different, sometimes even a little more than ten times.

However, for entrepreneurs, we should not only look at the most superficial rent price, but also consider the cost performance.

In other words, factors such as turnover should be taken into consideration.

Fifth, sometimes the "group rent" leasing method is more economical and practical.

Ms. Cai said that with the increase in the number of entrepreneurial teams, more than a dozen square meters of small shops were very popular, and the rent increased. Accordingly, the one hundred or two hundred square meters of large shops declined due to sluggish rental.

In this case, it may be possible to consider a few entrepreneurs who rent large shops in the form of group leasing and then divide them, so that they can save a lot of money.