Clothing Industry Collectively Defeated Ji'Nan Men'S Clothing Industry Or "Collective Fall".

Walking into the mall, a decent man's clothing is often thousands of dollars. However, the men's clothing industry is facing difficulties and is now in the doldrums.

Recently, reporters found that the famous men's clothing brand "seven wolves" on the spring road old shop after the closure upgrade to other brands, diagonally opposite.

It's already empty.

Seven wolves one year shop 500 Shandong biggest store owner

The people who have been to Quancheng road in Ji'nan, most of them have a deep memory of Shandong Antique City, next to the seven wolves men's wear shops. There are two stories in all. They used to be the largest store in Shandong, and it has existed for many years.

Recently, however, reporters found that the store had been split into two halves and became another brand.

"In November 2014, the seven wolf store was still closed for decoration, but now it has changed hands."

Mr. Wang said the person in charge of the shop nearby.

"The sales of this shop in Quancheng road is not ideal, and it is closed."

Shandong seven wolves related personages said, at present only in Ji'nan only Cultural West Road, culture east road two shops.

According to introduction,

During the heyday of Shandong, there were more than 40 stores, which are fewer and fewer.

This is also a microcosm of the seven wolves in China. In 2013, the performance of its listed companies fell for the first time in 10 years, about 500 in a year, and in 2014, it has not been able to stop, business income has declined by 13.79%, and operating profit has fallen by nearly 40%.

YISHION's largest store in Ji'nan also closes men's clothing enterprises "collective fall".

In the east of Fung Li Building in Quancheng Road, YISHION clothing was the largest store in Ji'nan. Recently, the reporter saw that the shop door was closed.

"After the sports brand, the men's clothing industry has also entered the cold winter, and began to collectively fall into enemy hands."

Ji'nan textile and garment industry association official said.

For example, Busen shares recently released the 2014 annual performance bulletin, showing net profit of 1.04 billion yuan, down 1820.16% compared to the same period last year.

Nine Mu Wang continued to close in the first three quarters of last year, while the outlets closed 154 stores earlier than the beginning of the year, and the franchisees closed more than 200.

"The decline in performance should be related to the impact of the electricity supplier."

Shandong seven wolves stakeholders said.

Reporters noted that listed companies in the bulletin analysis of the reasons for the decline are also very different: the overall situation is deteriorating, the terminal market sales are weak, the impact of electricity providers and continuous warm weather......

The industry believes that at present, all lines are on the "Internet +" outlet, and retail business is even more so. Only by actively exploring the way of integration online and offline can we really make ourselves fly.

Hai Lan's home is in a strange situation.

Different from the overwhelming majority of men's clothing enterprises, the house of "men's Wardrobe" has recently added two stores in the Spring City Road, one in the east of Xinhua Bookstore, and this is the Lining boutique.

Another Hai Lan home shop is next to the YISHION clothing store in Quanli Road, Quancheng road.

"The two stores are very close, not quite in line with the rules of opening shops, especially when men's clothes are generally in trouble."

Mr. Zhang said that the clothing sales industry in Ji'nan said.

The performance really surprised many people. Last year, business income was 12 billion 338 million yuan, an increase of 72.56% over the same period last year.

As for the reasons for the sharp rise in efficiency, Hai Lan's home announcement said that a major reorganization constituted a reverse takeover, resulting in the merger of the financial statements.

It is understood that Hai Lan's home has adopted a new franchise mode. The franchisee is responsible for paying but not responsible for the operation and management. The company is responsible for the distribution and distribution of the sales revenue, and the sales revenue is divided into proportions. This mode has once been accused of illegal financing.