Suning Cloud Buys Overseas To Join In Sea And Foreign Competition

Recently, the State Council formally approved the establishment of China (Hangzhou) cross border e-commerce comprehensive pilot area.

Industry analysts believe that under the trend of economic globalization and the rapid development of e-commerce, the demand for cross-border online shopping in the global market is constantly being released, and the domestic cross-border electricity supplier industry is expected to usher in the best opportunity for development.

In the development of cross-border electricity providers to expand overseas business, Su Ningyun business has a solid foundation.

At the end of 2013, suning.com jointly launched the "global purchase" business with the cross border shopping website "Ocean Terminal".

In July 2014, Suning set up a cross-border electricity supplier project group.

In December 2014, Suning Yun said on the investor interaction platform that the company introduced more overseas products through its proprietary and open platform, while the overseas business channel was also accelerating.

Sun Weimin, deputy director of Suning group recently said publicly, "China's

It's not a good day. "

He believes that the development of e-commerce in China is dominated by platform, while Suning has to make some platform based pformation.

The layout of overseas markets has become an important step in the pformation of Suning platform.

Suning has entered the Macao and Hongkong markets, and is still in the layout of Japan and the United States.

Some market participants analyzed the viewpoint of real estate new media. Suning Yun chose to take the Japanese market as an entry point to promote cross-border electricity providers. First, they laid the foundation for the layout of overseas companies. Second, they also valued the huge market potential of the Japanese market.

Data show that in February this year, the average credit card amount of UnionPay cards in Japan reached 36 thousand yen (about 1870 yuan), which was 30% higher than that in January.

By the end of March, the consumption of UnionPay cards in Japan was nearly 400 billion yen, which increased to 3 times in 2013.

Due to the depreciation of the yen, shopping in Japan has become quite cost-effective, and the Japanese market is becoming an important region for China's purchasing power to continue to release.

And see

Of course, not only the Suning family, Ali's Tmall international, and the Yamao sea, but also the Amazon, which launched the "black Friday" offshore last year, and the express giant Shun Feng launched "Shun Feng Hai Tao" and so on. Since the second half of last year, there has been a positive confrontation between the electronic business and cross-border businesses.

Just as

The world Internet + conference said: "China's air, environment and water have been unable to support the various needs and services of the middle class of the three hundred million or four hundred million people in the future. How can we make good products in the world meet the needs of the middle class, the Asia Pacific Region and the whole world?"

As the largest electronic business platform in China, Ali's target for overseas layout is clearer after its listing in the NYSE.

The latest news is that India shopping website Snapdeal is negotiating the financing terms with Alibaba on its latest round of about $1 billion financing plan.

A person familiar with the matter said that Snapdeal had obtained the terms and conditions from the Alibaba, but had not yet obtained the valuation it hoped for.

"The Internet is changing the trend and pattern of Global trade. With the increasing number of e-commerce, this is the great opportunity."

The market participants said that the internationalization of the electricity supplier market is the trend of the times. Now all home appliance manufacturers want to play their strong points and quickly seize the market.

"The key to success or failure is to establish a perfect overseas supply chain system."

The market participants pointed out that Ali's dominance has been challenged in the new field, and that the competition pattern of overseas electricity business in the future may be totally different from that in the domestic market.

In addition to the traditional e-commerce giant Tmall and Amazon, the listed companies involved in the concept of cross-border electricity business also include 100 round pants industry, business treasure, Zhongtian city investment, Changjiang investment, Sinop development, Eastern Airlines and so on.