India Leather Industry Officials Emphasize Building International Brands

Although the export of finished leather in India increased by more than 10% between April 2014 and November, a government official in India leather industry still said that the domestic leather industry manufacturers needed to build their own brands instead of simply exporting finished leather or OEM.

"Individuals hope that manufacturing can be reduced, and India enterprises should develop their own brands instead of producing third party products."

Chairman of trade fair Committee of leather products association

Told reporters.

The euro continued to slide against the rupee, and India's exports to Europe declined.

"

The market has strong brand awareness, and prefers European brands.

At present, the European demand for sanctions against Russia has also led to a decline in demand for finished leather in India.

Asked whether India could export directly to the Russian market, he said: "India needs to first establish world-class brands and compete with existing brands."

He adds that Indian brand awareness is increasing now.

The company's focus on providing the best quality products and meeting international standards is an exciting phenomenon in the leather industry.

Sahani said, with India leather gradually occupied the international market, India leather goods manufacturers need to build their own brands.

However, he believes that the biggest problem in India's leather industry will be capital.

He said, "the industry needs huge investment to develop international brands."

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A few days ago, the 2015 sixth Haining China leather raw materials and accessories exhibition was held in Haining Convention and Exhibition Center. Dozens of exhibitors from Zhejiang, Jiangsu, Henan, Shandong, Hebei, Anhui and other exhibitors from Turkey, New Zealand, India, Spain and Russia exhibited their latest best products in this exhibition.

It is understood that this 2015 Haining leather raw materials and accessories exhibition moved from last year's Amoy city to Haining Convention and Exhibition Center.

Advanced exhibition facilities and professional service quality will provide a better display platform for exhibitors.

On the layout of the booth, hall 1 is mainly based on raw materials, including 180 exhibition booth of high-quality leather raw material supplier exhibition area, international exhibition area, etc. 2 exhibition hall has auxiliary accessories exhibition area, designer exhibition area, and nearly 400 square meters of raw material popularity trend. Static exhibition area is released, and appears in the form of "exhibition in exhibition".

In order to enrich the content of the exhibition, Haining China Leather City will join the The China Academy of Art, holding the selection of "2015/16 autumn and winter leather fur clothing in autumn and winter in China".

High quality fabrics selected from enterprises across the country will lead the new trend of leather.

At the same time, "collaborative symbiosis" 2015 the first China International leather raw materials trend development forum was held at the same time. Experts from The China Academy of Art, Istanbul Association of Turkey, Han Guodong Chuan Chuan Leather Association and Copenhagen fur expert attended the forum, focusing on the theme of "synergy symbiosis", and discussed the current trend of leather industry.