The Comfort And Functionality Of Home Textile Products Are Becoming More And More Important.

Previously, Chinese household textile The industry is developing rapidly, and the market supply is less than the demand. Home textile enterprise Life is generally better, so the development of enterprises is self - centered and lacks listening. But since last year, China's economic development is ushering in a new normal. China's home textile industry is also facing new situations. The fact that the growth rate slows down and the market exceeds supply is already affecting the whole industry.

Facing the difficulties and bottlenecks of market development, home textile enterprises have begun to think about how to find new growth points for enterprises to develop. And this growth point must take market demand as the starting point and carry out corresponding product development for the purpose of studying the market. After all, nowadays, consumers' purchase experience is very important. If consumers are not taken into account, the products produced by home textile enterprises will only become inventories. In the past, product development was a closed door business, and its reputation was to guide consumption, in essence, forced consumption.

In the process of market research and development of home textiles, it is not enough to consider only the type and style of home textile products. In this era of increasing consumer demand, the comfort and functionality of home textile products are becoming more and more important. This comfort and functionality are closely related to the chemical fibers that occupy the upper reaches of 2/3.

The launching of China's fiber fashion trend began in 2012, and has now been in its fourth year. During this period, I was lucky enough to be a judge of the finalists for fiber trends. At the same time, we witnessed the vigorous development of China's fiber trend. The strategic research on the trend of China's chemical fiber has won the first prize of "textile light" in 2014. It has pioneered three "firsts" in the world. For the first time, it put forward the concept and characteristics of the trend of fiber fashion, and successfully built a platform for the trend of fiber trend. For the first time, it established the quantitative index system for the impact of macroscopical factors on the trend of fiber. For the first time, it established the operation system of the research and dissemination of fiber fashion trend for the first time, and created a platform for the dissemination and popularization of the trend of fiber trend. For the industry, it means a lot.

But we should also see that China fibre There is still room for further development of the trend publishing activities. From the present point of view, the finalists will also need to get through the information flow in marketing and strengthen communication and cooperation between upstream and downstream so as to benefit the whole industry chain. Specifically, as the upstream chemical fiber industry and the downstream home textile industry, there is no effective way of docking. Chemical fiber enterprises do not know the needs of home textile enterprises, and home textile enterprises also do not know what the latest fiber products of chemical fiber enterprises. This asymmetry of information has more or less affected the development of the upper and lower reaches.

The dissemination of China's fiber fashion trend is a concept and a whole. The industry needs it to guide production and guide consumption. It is hoped that in the process, the China Chemical Fiber Industry Association will play a greater role, starting with the launching of China's fiber fashion trend, and promoting cooperation and docking between the upstream and downstream industries. Looking forward to the release of China's fiber fashion trends can play a greater role in promoting the development of China's home textile industry.