Hongkong Fashion Week: The Avant-Garde Is More Realistic

The avant-garde designers of the new generation are also beginning to talk about the actual wear and the market, and from what channels to enter the mainland. The international vision and platform not only lie in the designers from different Asian regions, but also in the international background of the designers themselves. They are more concerned about how to apply the regional culture with different characteristics to the fashion industry to become a modern productive force.

This is the unique atmosphere of Hongkong fashion week in Hongkong.

Combining fashion and industry, never idle about ideals, and even proud of a fashion week talking about volume of orders.

From 4 to 7 July, the eighteenth Hongkong Fashion Festival Spring Summer Series hosted by the Hongkong Trade Development Council and the eighth Hongkong summer gifts, household goods and toys exhibition were held at Hongkong Convention and Exhibition Centre.

This is known as the largest exhibition in Asia, focusing on 8 spring and summer series of fashion shows, as well as 4 trend trend seminars.

Two main points

What do fashion week look at?

Every fashion week has its own characteristics besides watching the hot trend elements.

The fashion week in Hongkong has strong support for new designers, and its fashion perspective from the international platform.

A new generation design

From the first day of watching show, reporters from various walks of life constantly murmur that the size of this year is getting smaller.

There are not many shows this year. There seems to be no big cards this year.

Fortunately, the opening show was satisfactory.

The fashion designers of Hongkong fashion show (YDC), which has attracted much attention in every fashion week, has gathered 12 winners and finalists in the past two years.

A group of post-80s designers assume that the imagination is bold and the mixture of different materials is the theme of the whole show.

The perspective effect of glass yarn and soft chiffon, mixed with leather, coarse wool and other materials to create conflict; personalized knot knot, woven into a shawl, coat or backpack, contrast with soft chiffon; more use of natural cotton and linen and other environmental protection materials, to create a sense of conflict geometry; strong color contrast, and even through the patchwork of different fabrics, to show the trend of young people's clothing.

For example, the cloth of different colors is pieced together into a suit jacket to break the concept of traditional suit jacket.

What is even more gratifying is that the four winning series of 2011YDC began in July 1st and displayed and sold in the Joyce Boutique's Golden Bell Pacific Plaza. On the one hand, ordinary consumers can buy unique designer works.

And these young designers, who also have a strong Hongkong characteristic -- in the interview at the show, the young designers repeatedly mentioned to the Yangcheng Evening News reporter that we should maximize the use of a piece of cloth, and we should conceive the design of a multi coat, multi bag, multi-purpose design.

New force voice

Chewthecud

From 2011 "casual wear and jeans group champion" Wu Qiqi, "party dress and evening dress group champion" Li Zhilin and Wu Min Feng three people Chewthecud, geometric design is full of impact, models such as newspaper mosaic glasses are the most eye-catching accessories.

"We want to make a dress with the whole cloth.

Now we have a saving in design concept, and we think it's a trend.

Cai Meiyi

As the champion of the 2011 fashion day dress group, the series and the damaged pieces make the series look unruly and personal.

But in fact, Yangcheng Evening News reporter in the exclusive interview with Cai Meiyi after the show, Cai Meiyi is keen to demonstrate to reporters personally, all of her designs require one coat to wear, one thing to change, and one bag to several.

"Knot knitting" can be applied in many ways.

Hanging on the body can be done, wrapped separately and turned into a handbag, and knot weaving has the sense of breaking the rules of constraint. "

B internationalization Show room

Hongkong fashion week is known as the Asian Fashion Festival, and the design from different parts of Asia naturally has to shine in this platform.

Macao's "CPTTM fashion incubator" brings Macao's original design concept to the concept of environment-friendly materials.

As far as possible, the modification of cloth can be maintained, but the characteristics of cloth can be maintained. In addition, all kinds of color bump will continue to be popular next year, and environmental protection can also be well designed.

ALLEIRA, a designer from Singapore, grew up in Indonesia. She simplified a traditional hand-painted pattern in Jakarta and joined the design to create a fashion that pcends regional culture and features all over the country.

And the most popular welcome is ESPEN SALBER, another international designer.

He was born in Norway and later lived in Italy for 15 years. Then the designer who came to Paris and Indonesia settled in, and his latest spring and summer series appeared, causing a stir and applause.

The layers of chiffon flickered, and the most touching curves of women were drawn by the wrinkles of elastic fabrics.

The inspiration came from the famous film actress of Hollywood in the 40s of the last century, who had shoulders and the tight trim of his body. But he was swaying step by step with the background music of Italy opera.

He once designed the costume for Jennifer Lopez's 2005 Shall We Dance and was also the world champion of Latin dance. So the evening dress designed by him had both a three-dimensional sense and a long and fine wear.