Help China Design Hardcandy SHOWROOM Debut In Paris Fashion Week

Paris, March 6, 2015 - following the London of England and Milan of Italy, the Design by Shanghai designer overseas promotion project went to France for the 2015 autumn winter Paris fashion week.

As an overseas promotion project designed by the Shanghai Fashion Design Association, Design by Shanghai is working with HARDcANDY to join the six leading designer brands: C.J.YAO, WbyWenJun, 12 Glamour Evil Eyewear, Ellina, sin, and Eyewear.

The event lasted for three days. From March 6th to 8, it received more than 100 buyers, including the buyer team of famous buyer shops such as Lord of Buddha and COLETTE, and other important buyer shops from around the world from the United States, Japan, Australia, South Korea, Finland, Switzerland, Italy, Holland, France, Britain, Dubai, Russia, Belgium, Germany, Singapore, Taiwan, Hongkong and Mainland China. There were more than 50 media outlets at home and abroad, including the important fashion authoritative media such as VOGUE International Edition and Lucky.

During the period, Kanye West, an international superstar, went to HARDcANDY SHOWROOM to communicate with principal CandyLi. She also liked the new product of the designer brand W by WenJun.

The HARDcANDY Paris Showroom has received a lot of brand feedback suggestions and business data, which has collected a lot of valuable information and data bases for Chinese designer brands to enter the European retail market.

As an important part of the series of activities designed by Shanghai design week and Shanghai to go out, Design by Shanghai aims to establish a brand-new concept of Shanghai design in the international fashion circle, enhance the attention of famous international media and professional fashion designers to Chinese original design, promote the internationalization of local designer brand, and have successfully held four seasons overseas in the past 2 years, from static exhibition (exhibition) to model show (presentation) to T release (runway show), and the forms of promotion are more and more diverse.

This time, HARDcANDY SHOWROOM, as the landing project of this Design by Shanghai activity, has joined five Chinese designers in the fashion week of Paris. This is another new attempt of overseas promotion of Design by Shanghai after London and Milan.

2015 autumn and winter fashion week in Paris, HARDcANDY's five major designer brands are stationed in the Capsule exhibition in the form of SHOWROOM, displaying the latest series of 2015 autumn and winter.

Capsule is one of the most famous exhibitions in the world. The Capsule, headquartered in the United States, has an unusual influence in the fashion week of Paris. Every season attracts a lot of precise buyer buyers to Capsule to explore the new global design force.

Capsule has always won the important position in the industry, and has even become the coolest exhibition.

And its quality and powerful overseas buyers and media resources are also of great help to the cutting-edge designer brand.

All these high quality resources provide sufficient prerequisites for the cooperation between Capsule and HARDcANDY SHOWROOM.

The brand of this exhibition includes C.J.YAO, a top student from the central Martin's women's wear design major, and a designer brand WbyWenJun returned from Paris. She is popular with fashion stars. The brand is 12 Glamour Evil Eyewear. She graduated from the fashion designer's brand Ellina of London Fashion Institute. She has studied and awarded numerous designer brand sin 's suit' in Japan, as well as the Spanish designer brand Celia B. stationed in Shanghai.

As the representative brand of HARDcANDY SHOWROOM, these young designer brands have strong overseas feelings and are representative figures of the new generation of Chinese design. They have a new global vision, more modern design concepts and strong brand confidence, and we are also looking forward to showing the backbone of Chinese design in the new era.

As a powerful think-tank and pushing force behind these young designer brands, HARDcANDY plays a very important role from beginning to end.

As the first public relations company to focus on serving independent designer brand, HARDcANDY has successfully joined many young Chinese designers to complete many excellent projects at home and abroad, and become a bridge to bridge the fashion culture between East and West, and become a reliable partner in the East West fashion industry.

The HARDcANDY SHOWROOM in Paris fashion week not only won the support of Design by Shanghai project, but also became another innovation of the international development of Design by Shanghai designer overseas promotion project.

"I am delighted to be able to work with HARDcANDY to bring the new Design by Shanghai to Paris, and to spread the unique spirit and brand concept of Chinese independent design during the 2015 autumn and winter fashion week with the influence of the international fashion stage," said Ms. Zhang Min, Secretary General of Shanghai Fashion Design Association.

"I am looking forward to seeing that this professional SHOWROOM form can better help our Chinese designer brands in business landing and trade links, and promote their international development more forcefully."

In March 6th, as the opening day of the event, HARDcANDY successfully hosted a cocktail reception to honor distinguished guests, and prepared a representative drink from France: Roland Baiyue champagne and Paris water to receive guests. Many European industry leaders and fashion experts came to the scene to exchange ideas with HARDcANDY and its designers.

The HARDcANDY is a flexible use of a large number of social networking resources to encourage people to share activities and brand information, making this event and Chinese designer brand get more public attention, and has aroused widespread interest in the European fashion industry, and has become a highlight of the event.

As the first China SHOWROOM to participate in the international fashion week, HARDcANDY, once supported and led by Design by Shanghai, has once again created a new case of Chinese design power based on an international perspective, which has accumulated valuable experience for the growth and development of more design forces in the future, and has established a good overseas image.