Interpretation Of Basic Concepts Of Store Display

The so-called commodity display refers to the display of goods through certain technologies and methods, so as to attract customers to enter the shop and stimulate the desire to buy.

From this we can see that customers' Purchase Motives and purchase purposes are affected by the display of goods.

Therefore, different display techniques and different display focuses will have a greater impact on the overall sales of goods and the primary and secondary sales of different products.

Many display personnel found that their display is very beautiful, and they have been recognized and praised by shop staff and customers. However, the performance of the store has not improved. Why is it? In display technology, the beauty of the whole shop is reflected only through the collocation of commodity colors and styles. We call it aesthetic display. By displaying the stock structure, main push, sales weather and local actual situation, we can clearly show the main and secondary display of the merchandise, which we call marketing display.

Many Brand Company arrange the display department in the design department, or even directly use clothing designers as companies.

Their display methods are typical aesthetic displays.

Because fashion designers are more professional in color and have a better understanding of the design concept and style of their seasonal products, they usually have their own designs.

It's very beautiful.

Marketing display does not negate the beauty of display, but first considers the inventory structure, weather and other factors, through which it affects the psychology of customers walking, picking and buying in shops, and then shows the overall beauty of the shop.

In summary,

The beauty degree can effectively attract customers into the store rate and customers stay in the store time, can deepen the customers' impression and goodwill toward the brand and shop, and study the display of customer's purchase psychology and store stock structure and so on, can effectively improve sales performance.

Aesthetic display is the foundation of display technology. The lack of beautiful display is certainly not a successful display; marketing display is the highlight of display technology, and it is the technology that can really play the expected role in display.

Therefore, if the display staff is not aware of the factors such as shops and local consumers, it will be wrong to display the display of stores on hand.

The ultimate goal of any job in store management is to increase the turnover of the shop, and display is no exception.

But the display is not directly able to enhance the turnover of the store, but through the display to enhance the entry rate, enhance the customers' stay time in the store, enhance the impression of the brand and store in the customers' mind, enhance the customer unit price, the sales capacity of the delay in sales, and the sales capacity of the large quantity of orders, so as to ultimately enhance the turnover.

Therefore, we should focus on these six aspects in the display of goods in the shop. If we do all these things, we will be successful in displaying, and the effect will be more prominent.