New Bai Lun: A Long Way To Go

My friend, who is keen on new hundred Lun, told me that compared with other products, the new product has catered to the taste of the young people. Although there are not many kinds of products, they are fashionable and bold enough to attract the attention.

In this way, when Lining put forward the strategy of post-90s, it was right to grasp the original intention of the new generation. But after 90, as a new generation, Lining did not have a deep perception of the Olympic champion process. He only relied on slogans and bombing promotion, but did not change the style of the old basketball shoes, and it was difficult for them to touch their hearts. After 60 and 70, Lining was still fresh in their memory, but they were ignored. Therefore, it is reasonable to abandon Lining after 60 and 70. Just like two people in love, you don't value my feelings. Why should I care about you? This is easy to understand.

When my friends buy new Baolun's genuine shoes, they usually choose new Baolun experience shop, overseas purchasing agency or new flagship store. Although new Nike is not like Adidas and Adidas, it may be a unique strategy. After the Olympic Games, the domestic sports brand in China did not make a correct prediction for the future consumer market. It expanded blindly, resulting in overcapacity. Although new Nike did not have the speed of Nike, it kept a firm foothold in jogging.

You will find that Local brand Also gradually increasing the running category. XTEP's slogan "love running, love XTEP" highlights its strategic position in running categories. In addition, many brands, including Anta, are constantly launching running activities. It can be seen that the new Bai Lun effect has begun to appear in China.

Against this background, New balance Whether sustained high growth has become the focus of market attention. this brand Its popularity is its advantage, because new Bai Lun has its own characteristics. But relying solely on epitaxial growth is bound to encounter bottlenecks. The expansion of stores will eventually become saturated, and commodities and brands can continue. At present, these two aspects are all good for new Bai Lun, but the market is changeable after all. Whether the new century can continue to expand its scale, depends on whether we can continue to grasp the trend change and consumer demand.

Comment: for the future, new Bai Lun really needs to be prepared for danger. Such a popular thing does belong to the consumption flood that can carry boats and overturn boats, and it is very fast in coming and going. When a street is full of people, the crisis is coming. Especially for the lack of high brand value potential, the brand that wins by product and promotion strategy needs to be more careful. In the past, new Bai Lun has done a lot of 42 things, but it must not be vague when practicing hard work. "Small input and large output" is what everyone wants, but reasonable or even moderately enlarged budget ratio is more important. Especially when such a movement is changing the way of life of Chinese people, who will be faster, deeper and more integrated into it and play an important role, who will have the chance to win the hearts of the people, and thus have the chance to go further.