An Effective Way To Excavate Excellent Shopping Guide

The old saying goes: "a thousand li horse often has a bole."

It can be seen that it is not enough to excavate people's needs and aspirations only. If we want to accurately and effectively extract the excellent guides from our competitors, we should also be good at hunting extensively in our daily work.

This is particularly important for the terminal management and training personnel of marketing branches such as branches and offices, as well as business personnel in the two or three tier market.

Because these people often have to contact directly with the shopping guide, most of them are very clear about the pros and cons of each shopping guide, and at the same time, they often pay attention to the shopping guide of the competitors.

But digging people is not a day's work.

First of all, the investigation and verification of various parties confirmed that the guide was really excellent; then he began to pay attention to and observe his daily work performance and recent work performance for a long time; then he worked hard to get close to it and give him some care at the right time. After the other party got rid of his vigilance, he began to explore his intention to stay.

Everything is basically settled.

The specific measures are as follows:

Generally speaking, an excellent shopping guide often has some "influence" in the store. Many colleagues may know that a certain brand sells well here, and the salesperson of a certain salesperson is very strong in selling. This leads to a lot of difficulty for the purchasing managers or salesmen to inquire and verify them.

It can even be said that as long as you often visit stores and pay much attention to your colleagues, then, which guide member of the brand will behave well, then you will feel clear in your heart.

So what we need here is that if you want to pick up excellent guides, you need to visit the stores frequently and mix with them, in order to enhance your understanding and enhance your affinity.

Once you have found the goals you need, you should keep a close eye on him, and do not hesitate to observe him intentionally or unintentionally.

Here are the main points that you need to observe.

First of all, the ability to guide shopping, which needless to say, focuses on his guiding skills, objection handling skills and facilitating skills.

Next is

It is also very important to see whether he is "arrogant" because he is strong enough to get a crowd of people to itch, or to maintain good popularity.

Third, it depends on his character. Although some people are very strong in selling ability, they are very anxious or even irritable. They are not very obedience to management.

Finally, we need to see his professionalism.

Some people say that people who can dig up are certainly not dedicated to their jobs.

The correct saying should be: "if you can easily dig from other places, it will be easy for others to dig away from you."

Therefore, even digging people should pick those who need to go out of the mountain without taking care of them, instead of "uninvited or summoned" like Lv Bu, the three family name slave.

Yes, we have

Or the leader of the shopping guide is familiar with his guide, but he is very cold to his colleagues, especially the shopping guide of the main competitors.

On the contrary, when we are visiting a store, we should chat with our guides when we visit a store. We often chat with other guides. Through this kind of tender communication, we can effectively slow down the hostility of the opponent's Guide to my brand. On the other hand, I can also understand the sales effect of my brand side by side. Third, I can also respond to the daily work state of my brand guide member.