Fjallraven Became The Ten Largest Outdoor Brand In North American Market Last Year.

A few days ago, SportsOneSource group, the famous outdoor sports website of the United States, announced the sales ranking of outdoor industry in the autumn and winter of 2014. Fjallraven has been one of the ten outdoor best seller brands with outstanding performance.

The sales figures released by SportsOneSource group show that many North American brand outdoor brands have declined due to the depression of traditional retail industry. Fjallraven has maintained a high growth rate and entered the top ten sales by virtue of its unique product design philosophy and channel strategy. It is enough to see that Fjallraven has great potential in emerging markets.

Since 1970, Fjallraven has entered.

Since then, more than 28 countries and regions have sold Fjallraven products, and some countries and regions (such as Japan) have been selling for more than 10 years.

The United States and Asia have always been very important for Fjallraven.

Since the day of brand entry, Fjallraven has quickly become one of the outdoor brands pursued by North American outdoor enthusiasts. Some of the products have become the favorite of Hollywood stars.

Over the past two years, Fjallraven has accelerated the expansion of the North American market and opened flagship stores in important cities such as New York, Boston and Seattle, and opened in August 2013 in New York, the United States.

It is located in the most prosperous SOHO area of the city, covering an area of about 500 square meters.

In the future, Fjallraven will continue to promote global development and accelerate the expansion of the international market.

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For a long time, luxury has always been the highlight of overseas shopping.

But with the growth of rational shoppers, luxury consumption is no longer so unique.

Clothing, shoes, bags, cosmetics, Kitchenware and other daily necessities are gradually replacing the consumption share of luxury goods.

It is undeniable that the "avoid brand" consumption has gradually become a new trend of overseas consumption.

"More and more customers no longer rush to buy luxury goods from foreign famous boutiques or duty-free shops. Instead, many customers decide what products to buy according to their travel areas."

Zhou told reporters.

According to Mr. Hu, "in recent years, Chinese tourists in Germany are gradually keen to buy Zwilling's Kitchenware and some kinds of food such as milk powder and health care products. This is mainly because" made in Germany "means quality assurance in itself, and has a great advantage in the price of origin. With many department stores offering direct mail to China's express business, it can be sent to the country in two weeks. The cost is reasonable and there is no delay in tax rebates, so tourists are no longer worried about the problem of excess baggage.

Reporters also learned that consumers who travel to Southeast Asia such as Japan, Korea and Taiwan prefer to buy products of various local brands, including household appliances and daily department stores.

According to the relevant data, the sales of Chinese kitchen goods in the new world department store in the Spring Festival increased by 70.9% during the Spring Festival.

Sales of household appliances (32.5%) and furniture (28.3%) also increased significantly.

South Korea's shopping became more and more customers' main journeys. "Some of the guests asked me where to buy the most expensive and cheapest, and then directly killed the past. I had the impression that the guests bought more than 20 thousand yuan a day, and then bought a number of famous brand bags, smart rice cookers, red ginseng health products and so on. They spent more than 100 thousand yuan on the way.

And such a generous guest is not in the minority.

Miss Wang, a tour guide, is very impressed by the generosity of Chinese tourists.

Ms. Cai, who is a Japanese and frequently travels to Nanjing and Japan, also said, "every time you go back to the shopping mall, you will find that many Chinese people are buying them in a sack and a bag. They don't blink their eyes when they spend money. In recent years, I don't know how many cups of insulation, makeup and kitchen products have been brought back to China."

In the interview with reporters, some overseas Chinese generally indicated that Chinese people were willing to make generous purchases abroad, mainly because of the price and quality factors of the goods.

Whether high-end luxury goods or appliances, clothing, cosmetics, food, liquor, health care products and other consumer goods prices after tax rebates are much cheaper than the domestic market.

In particular, with the improvement of people's living standard, the pursuit of quality of life has also improved, so the pursuit of quality related to health and life related products is becoming more enthusiastic.