Luxury Is No Longer The Only Choice For Chinese People.

For a long time, luxury has always been the highlight of overseas shopping. But with the growth of rational shoppers, luxury consumption is no longer so unique. Clothing, shoes, bags, cosmetics, Kitchenware and other daily necessities are gradually replacing the consumption share of luxury goods. It is undeniable that "avoiding famous brand" consumption has gradually become a new trend of current overseas consumption.

"More and more customers no longer rush to buy luxury goods from foreign famous boutiques or duty-free shops. Instead, many customers decide what products to buy according to their travel areas." Zhou told reporters.

According to Mr. Hu, "in recent years, Chinese tourists in Germany are gradually keen to buy Zwilling's Kitchenware and some kinds of food such as milk powder and health care products. This is mainly because" made in Germany "means quality assurance in itself, and has a great advantage in the price of origin. With many department stores offering direct mail to China's express business, it can be sent to the country in two weeks. The cost is reasonable and there is no delay in tax rebates, so tourists are no longer worried about the problem of excess baggage.

Reporters also learned that to go to Japan and South Korea, Taiwan Consumers in Southeast Asian regions prefer to buy products of various local brands, including household appliances and daily department stores. According to the relevant data, the sales of Chinese kitchen goods in the new world department store in the Spring Festival increased by 70.9% during the Spring Festival. Sales of household appliances (32.5%) and furniture (28.3%) also increased significantly.

South Korea's shopping became more and more customers' main journeys. "Some of the guests asked me where to buy the most expensive and cheapest, and then directly killed the past. I had the impression that the guests bought more than 20 thousand yuan a day, and then bought a number of famous brand bags, smart rice cookers, red ginseng health products and so on. They spent more than 100 thousand yuan on the way. And such a generous guest is not in the minority. Miss Wang, a tour guide, is very impressed by the generosity of Chinese tourists.

Ms. Cai, who is a Japanese and frequently travels to Nanjing and Japan, also said, "every time you go back to the shopping mall, you will find that many Chinese people are buying them in a sack and a bag. They don't blink their eyes when they spend money. In recent years, I don't know how many cups of insulation, makeup and kitchen products have been brought back to China."

Some of the reporters interviewed Offshore purchase Chinese people generally say that Chinese people are willing to make generous purchases abroad, mainly because of the price and quality factors of commodities. Whether it's high-end luxury or electrical appliances. clothing The prices of daily consumer goods such as cosmetics, food, liquor and health care products are much cheaper than those in the domestic market after tax rebates. In particular, with the improvement of people's living standard, the pursuit of quality of life has also improved, so the pursuit of quality related to health and life related products is becoming more enthusiastic.

　 Tips for sea shopping

Consumer credit card: some bank cards with joint identities issued in China will be different when they consume abroad. Some businesses only support the payment method without the need to verify the password and sign the confirmation directly. Tourists should sign not only on the back of bank cards, but also keep good receipts after credit card shopping, so as to prevent any disputes that may arise.

Overseas purchasing Rights: there are consumer life centers in all parts of Japan, dealing with various consumer disputes and complaints, and foreign tourists. If there is a problem of price cheating in Tokyo, it can complain to Tokyo consumer life center.

Special commodities: tourists who purchase large quantities of goods overseas should not only pay attention to the baggage weight standards of large airlines, but also the relevant provisions of customs. In China, some overseas specialties such as bird's nest (except canned bird's Nest), sea cucumber and ivory products are not allowed to enter the country or require special declarations. Besides, we should also consider the possibility that the total price of commodities can be taxed too much. "Some commodities will have advantages in overseas purchase prices, but once they are charged by the airlines for excess baggage charges or domestic customs duties, the price may become very small or even higher than domestic prices, so remind tourists here to pay attention to inquiring the relevant regulations without causing unnecessary losses and trouble."