Messi Department Store: Wireless Hotspot Helps Department Stores Collect Big Data.

Consumers have been used to visiting 100 stores and using their smart phones to search the same type of goods online through App, including their prices, colors, styles, evaluation and recommendation. Once they find high priced, recommended and cheap goods, they choose to buy them through the mobile phone.

The Internet has pformed the real department store into an exhibition room and fitting room.

Because of this, Accenture Advisory Group has long warned that consumers are no longer in a channel because they are now in various channels.

The Internet, especially the network of mobile devices, seems to have become the natural enemy of the department stores. Therefore, providing free wireless hotspots for consumers seems to be an act of foolishness.

From the point of view of the retail industry, consumers will find that the 2G and 3G signals of their mobile phones are very weak. In some places, the mobile phone signals are not even suitable for answering phones.

On the surface, this "indirect" effect on consumers' use of mobile phone networks can also reduce the impact of Internet on physical shops.

but

In the opposite direction, its chief executive, Terry Lundgren, pointed out: "we are working to deal with the problem of how we can provide consumers with a convenient and comfortable store service like online shopping."

To this end, she provides more than 800 outlets for consumers to provide high-speed wireless hotspot access.

Use more.

The same reason that some supermarkets offer wireless hotspots, Messi's wireless hotspots first make

You can get a free understanding of the consumer's route in the store - you can usually see the exact location of consumers - all through the connection of mobile phones and wireless hotspots.

Because the server of the wireless network can find the MAC address of the smart phone used by consumers, it can help enterprises distinguish individual consumers, understand the frequency of each specific consumer's arrival, the main shopping area and the residence time in various regions, which provides more information for the arrangement of the booth and the display of the exhibits.

Terry Lundgren believes that these problems can help enterprises to establish "big data" of customer information, so that they can better analyze, design and layout.

Moreover, this process can enable enterprises to understand which commodities have become "victims of exhibition room effect", so as to help enterprises promote targeted sales promotion.

In addition, while collecting consumer information for free, Messi stores will connect these information with consumers' purchase information and membership cards, so that they can effectively understand consumers' individual characteristics, brand preferences and consumption levels, and provide a solid and effective foundation for future promotion of different promotional advertisements and currency vouchers for different customers.

Moreover, when consumers use this free network, enterprises can push the relevant sales promotion and special purchase information to consumers through the Wi-Fi, which have already been implemented in the top department stores such as Messi department store, and North delderon.