Wechat'S Distribution System

This year, V5SHOP joined the development of a WeChat distribution system.

V5shop WeChat distribution system is based on the "WeChat mall + micro distribution", "two tier distribution + two Commission" two level commission mode, positioned on the WeChat platform of the enterprise level, develops multi-storey distributors, and develops a multi-level WeChat marketing mode.

This is a WeChat store store system with headquarters, which is controlled by headquarters, to mobilize shop assistants, staff and other mobile terminal retailers to develop two level shops. It helps enterprises build a multi-level WeChat marketing mode of "enterprise micro mall + fans micro shop + employee micro shop".

Based on the spread of friends circle, the company can quickly replicate shops, convert thousands of fans into WeChat distributors, rapidly expand sales channels and enhance product awareness.

In fact, this is the power to pform the original defenseless peasants and their own guerrilla forces into regular ones.

All the staff members of the brand or the franchisee under the brand of Jin Ju do not do micro stores in the past. Now they should start to do so. In the past, they had to go through the planning constraints of the powerful government.

WeChat marketing is no longer a new topic, and the emergence of clothing micro business has been for some time.

But at present, it is rare that the famous clothing brands such as "power tyrant men's clothing" are in a big way.

It is understood that at present, in addition to the powerful male clothing, another well-known textile and garment enterprise Heng Yuan Xiang Group is also creating its own WeChat distribution system in V5shop and Lianhe.

Can the distribution of WeChat become the life-saving straw of garment enterprises in the cold winter of clothing industry?

No matter how much profit the WeChat distribution can bring to the enterprise, no one knows, but at least it will not suffer losses.

"No loss" is the test of water.

A major premise.

The first is not to be hurt but not to offend people.

E-commerce is now the trend of the times, but too much of the brand resources poured into the electricity supplier will often be questioned by their own brand franchisees.

Nowadays, the means of clothing brand attract consumers on the e-commerce platform are two points: one is super low discount, the two is the policy that the new money can be sold synchronously with the entity store or there are some special funds that do not have in some lines on the Internet, and these will infringe on the interests of the franchisee of the entity shop, which will cause the rebounding of the franchiser.

But if we do not do this, we just go online to stock up, and consumers will not buy it.

WeChat distribution system is able to balance the interests of these two aspects, to centralization of the electricity supplier mode, the online operation rights, "production to households" to each entity shop, each employee's hands, if the profit, franchisees can also benefit evenly.

The second is not to lose money, but to invest less.

This is also the most important point, this integration process does not need much cost, and it is responsible for building up the technology platform. As far as the concrete operation effect is concerned, it depends on the skills of every specific micro shop owner. If it is made, that is "no profit". Although the distribution system seems to be somewhat similar to some of the "direct marketing" methods criticized.

The third is to gain quick results and achieve short-term results.

There is an obvious advantage in making WeChat distribution.

There are about 3000 stores in the country, plus its brand of electric business, which has a certain number of employees and familiar customers. It is easy to integrate the existing resources through the WeChat distribution system, which integrates the new mode of WeChat and distribution system.

3000 stores, plus the old friends and relatives of these employees, start a small business in itself.

It can be said that no matter how the effect of starting micro business, this attempt is a good expansion and integration of the real marketing system.

Everyone knows today's mobile

It is a blue ocean, no one wants to be left behind, especially before today's new business model.

"10 years ago, you missed Taobao, and you missed Taobao 5 years ago. Can you miss WeChat now?" this micro business slogan on the Internet is like a high hanging ruler, which stimulates people's nervous nerves. In this age of business mode updating and changing rapidly, one step backward means that the market will be spanked fiercely, even those big guys in the clothing industry have to consider this matter.

Therefore, it is not difficult to understand the behavior of WeChat's distribution system. Even though we may not have any idea, no matter how much the cost is, we will try our best.

Or in that case, in case of profit?

Actually, it's not just that.

And Heng Yuan Xiang, now more companies are trying to enter the field of mobile electricity providers, who started their mobile exploration on WeChat a month ago.

The tendency of electricity suppliers to break away from traditional computer websites, to centralization and privatization is now a major trend. But whether WeChat can take the banner and lead the electricity supplier into the 2 era is not clear now. But anyway, the way to do business by relying on friends circle will definitely not become a big climate.

Selling goods on WeChat has become the norm now, but many of them are selling well. Most of them are faced with problems such as the lack of sales, the promotion of friends, the lack of time and the bad quality of brands.

What is more abominable is that some people do not consider the real sales situation of the micro dealers at all. Instead, they focus on developing the next level distributors, sitting on their own "Commission" and sucking the sellers' blood in the small business. This behavior will inevitably confuse the micro market.

At present, the thriving and thriving small business forces are unable to hide their barbaric and brutal business models and business strategies.

Micro business may be able to hold the ear of e-commerce in the future, but it will definitely not work by screen.

When we can explore a set of effective, orderly and mature WeChat e-commerce mode, perhaps the WeChat era of electric business will really come.

WeChat's distribution system, in essence, is a copy of the "channel king" set up on the line. Although it is hard to say that it is good or bad, it really allows enterprises and distributors to get rid of the tedious shop opening and operation and maintenance links, focusing on fan interaction and distribution channel development, helping enterprises develop a wider distribution channel.

It is understood that since the establishment of WeChat's distribution system, the current sales performance has reached 300 thousand.

How do mobile electric providers do it? We all cross the river by feeling the stones.

It is hard to decide whether WeChat's distribution will succeed or not. But this kind of attempt is absolutely good for the whole industry. It can give an example to other enterprises.

So what's wrong with WeChat's distribution system?