Women'S Shoes, Brand Thinking Q Moves Against The Trend, Creative Marketing Attracts Eyeballs.

Q, a fashionable women's shoe brand, has been playing a major role in this year and has become the focus of attention in women's shoes industry.

In the year when many brands have closed down Direct stores to ease sales pressure, Q has opened more than 400 stores in China, and has won the "China women shoes Color Application Award" in 2014, and has been awarded the "China fashion women's shoe trend" base by the China Fashion Color Association.

It has been recognized by both the market and the fashion industry.

Why can Q be able to go against the trend and achieve breakout? Its brand leader said: Q has been committed to four aspects of product design, brand image, creative marketing and terminal services to create fashion and win recognition.

The brand leader told reporters that in the past ten years, Q has been winning consumers with a variety of styles and styles.

The old idea is that a pair of shoes needs a lot of clothes, but now, "trying to wear a personality and create new ideas" is more women's consideration.

The product concept of Q is that fashion women's shoes are not only a pair of shoes, but also a match that makes women more beautiful.

Therefore, it is the largest in Fujian province.

Brand, Q relies on "more styles, leading fashion".

It is reported that at present, Q designs more than 30000 new shoes in one year, from which 1800 models are introduced to the market.

2015, integrity

Brand creation 10th anniversary is also a year of comprehensive upgrading of its brand image.

In February 7th, on the Changsha pedestrian street, Q, the first upgraded image shop in China, opened up.

In terms of the whole and the details, they are very different from previous stores.

The most prominent change is that the English logo "exull" has become "It 's Q".

The overall display in the shop has also been greatly improved in fashion. Not only at the first glance, it feels that the layout is more spacious and bright, and it is also innovative in detail settings, shoes and bags display and image design.

Many customers walked into the store's first reaction as if they entered an international big shoe store. After a closer look, they found that the image of the shoe brand Q, which has been familiar with the brand, was completely upgraded.

Brand leader said that the new image store will be landed in major cities in the country after that year.

In the dictionary of Q, shoes are a match, making people more confident and beautiful.

For this reason, Q regularly offers styling and collocation to the store, providing tailored collocation instruction from a professional point of view, and recommends suitable footwear.

Many customers say that it is the first time that they have experienced professional collocation during shopping. In the past, shoes only care about comfort and neglect the beauty of collocation. They can find the most suitable shoes for their shoes under the guidance of stylists, and learn the knowledge of their collocation, which is a very fashionable shopping experience.