Do Adidas And Reebok Make Room For Calia?

Adidas has to re-examine its own situation.

Over the past year, the German sports brand has been overtaken by the Under Armour in the US market, and now the American rural female singer Carrie Underwood (Carrie Underwood) is also ready to give it a look.

According to reports, Dick's Sporting Goods, an American sporting goods retailer, announced the launch of Adidas's and Reebok's women's wear products, designed for Underwood's brand.

Make room.

Calia's products include tight pants, blouses, sports underwear and headbands.

Not only that, Dick's Sporting Goods will also become the exclusive seller of Calia.

And Reebok's shelves will further expand the gap between Adidas group and US competitor Nike and UA.

In the US, entertainment stars are more willing to cooperate with famous retailers and brands in the middle class of the United States, whose popularity and coverage can make it easier for fans of entertainment stars to buy idol designs.

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For example, Luke Brian (Luke Bryan) has its own production line in the famous outdoor brand Cabela's, while Miranda Lambert (Miranda Lambert) has its own boutique not only in Oklahoma's hometown, but also has launched a cowboy boot with the famous American shoe cheap chain store DSW.

Judging from Dick's's move, the company attaches great importance to the female consumer market. It encourages women to wear sportswear out of the gym and wear comfortable sports clothes at work or brunch.

To this end, they chose a brand designed by Underwood in the United States with a large number of fans.

Calia's sportswear will be on sale in March this year, with its main price ranging from $60 to $85 in trousers and 30 to 35 dollars in tops.

At the same time, Nike and Under Armour are also launching a series of market activities aimed at female consumers and expanding the production of women's clothing.

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In recent years, PRADA, which has been heavily influenced by tax investigation, has recently moved its headquarters from Luxemburg to Italy. PRADA was originally founded by Mario Prada of Milan in Italy in 1913. Originally it used the typical Italy family workshop mode of operation, designed and manufactured luxury goods such as men and women's clothing, shoes, handbags, leather goods and so on. His granddaughter entered PRADA in 1970 and took over the company in 1978.

Today, it is valued by US $1 billion 100 million by PRADA holding, which owns a large empire group including Miu Miu, Dollce&Gabbana, Jil Sander, Helmet Lang and many other fashion brands. Its holders are Mr. Patrizio Prada, the husband of Miuccia Prada.

Although Luxemburg headquarters in 2014 once stood up to clarify various rumors, but ultimately failed to escape the suspicion of evading taxes and the fate of investigation, and this is also a dark cloud for its brand Dollce&Gabbana.

Although far away from Italy, Luxemburg group headquarters is closely related to tax evasion. According to authoritative reports, the Prada and Bertilli couples will face heavy fines of up to 470000 euros in Italy's Inland Revenue Department.

The big moves are more recognized as intra group mergers, as Bertelli and Prada said. "We are very loyal and loyal to Italy's origin. Paying such a huge fee to move headquarters back to Italy is a very wise move."