The Success Of Xinwei "Flying" Sports Shoes

Brand first, indicating product direction.

According to relevant information, multinational corporations and private enterprises are the most powerful forces in the domestic sports shoes market.

With the prospect of sports market, people will undoubtedly play a stimulating role in the development of sports goods market in the coming years.

In view of this, some sports shoes enterprises have begun to take action. The familiar Anta, XTEP and del Hui have gone ahead. At present, they belong to the "China Shoes Capital" in Jinjiang, Fujian.

"Has already entered the market vigorously, making the fierce competition fiercer.

Everyone wants to be big in business.

The market can only rush to rush into the market and make consumers dazzled. They should make more efforts in their own brand and strength. "

As a latecomer in the field of brand sports shoes, "flying" products put the brand connotation construction in the first place from the planning stage.

As soon as the product came out, Xinwei Group signed the dawn as its brand spokesperson, and quickly launched a TV advertisement in Guangzhou to launch a large amount of aerial photography. This action immediately triggered the vigorous pursuit of many media.

As chairman Lin Wenjian said, Xin Wei should not only be a successful businessman in business operation, but also assume his own social responsibility and become a guide and propagator of advanced culture, so as to realize the mission and vision of an enterprise.

And after more than half a year of low key, "flying grams" has finally begun to show its strength.

"Flying grams" vows to be China's "Puma"

Brands such as NIKE, ADIDAS, REEBOK and PUMA have long been in the dominant position in the international sports products market with a wide range of influence. With their sports products as the mainstream, the existing sports shoes market is divided into two major factions: professional sports and fashion sports.

Professional sports products are mainly used in various professional sports. They are functional. They are based on technology. The commonly recognized professional equipment in the existing market is basically NIKE, ADIDAS, REEBOK and Lining. The fashion sports products are represented by Puma (PUMA), which advocates the combination of sports and fashion. Besides satisfying the special sports function, it emphasizes the fashionable spirit of sports and leisure everywhere.

These mainstream brands have good market acceptance.

In the current domestic market, Lining has seized the market of considerable professional sports, and Anta is also catching up.

In the field of fashion sports, many new brands such as XTEP, del Hui, and flying have sprung up. A battle without smoke has quietly started, and all the rising stars are ambitious.

Early in the face of the reshuffle of the domestic fashion shoes market, "flying grams" began to look for suitable entry opportunities.

First of all, the positioning of the first member of the flying sports product family, the positioning of "flying sports shoes", is very clear. Following the fashion movement route, the target consumer group is the young fashion and the new generation who loves sports. In terms of image spokesmen, they chose the dawn of the King superstar, which is consistent with the core connotation of "healthy, upward and self realization" advocated by "flying grams".

In the design of products, gorgeous and dazzling colors, casual and relaxed styles, highlighting personality, and then adding health concept, will inevitably be attractive in the market.

With the intensification of competition in the sporting goods industry, "flying grams" will quickly win the market by virtue of strong brand connotation and perfect sales channels, and strive to become "China's Puma".

After the "wave wash" of the sports products market, consumers will be highlighted in the few brands. These brands are popular in the market with distinctive personality, innovative ideas and complete functions.

Therefore, it is certain that the market demand dominated by consumers will never change.

With the increasing demand of people's quality of life, the function of shoes has also been put forward in a clear demand: formal occasions require formal leather shoes, and professional sports shoes with functional correspondence are required in physical training. Leisure and entertainment demand fashionable and comfortable casual shoes, and the market has entered the stage of segmenting products with consumer demand.

Many companies specializing in the production of sports products strive to subdivide their products to meet the unique needs of people in different sports.

For the domestic sports market, the era of differentiation has arrived.

Ancient and modern collision of national elements to achieve brand future

In the design of the "flying grams" totem series, the inspiration comes from modern civilization, and its expression is rooted in traditional culture. Fuwa is China, totem worship is also Chinese, pictograph is Chinese, Peking Opera mask is Chinese.

The more ethnic things, the easier it is to go to the world. The new "flying grams" has begun to return from the product design level to the sports spirit and national culture, and completed a qualitative leap in the internationalization of Chinese local enterprises.

Hu Yiqiang, marketing director of flying company, said: "brand competition is not only a contest of products and strength at the end, but the highest level is to advocate a positive sports spirit, and carry forward the deep national culture.

In front of the dazzling products, consumers are actually looking for a spiritual belonging.

An excellent enterprise is an enterprise that provides this kind of sports spirit.

"

Innovation is a fashion as well as a trend. "Flying" is another way to integrate the Olympic spirit and national culture into its own design concept and integrate into its own products, which cleverly highlights the heavy encirclement of the brand war.