Characteristics Of Female Consumers' Purchasing Motivation

(1) strong initiative and flexibility.

Gross

Shop regularly and buy goods.

According to foreign statistics, household consumption goods accounted for 55% of the total purchases by women, 11% of which were purchased by both men and women.

There are many reasons for women buying activities.

Some are driven by objective needs, such as housekeeping; others are buying various kinds of fashionable goods to meet their needs and changing fashions. Some women take pleasure in shopping and shopping as a joy or pastime, so buying motivation has strong initiative and flexibility.

They often take the initiative to think that they need to buy something at home, someone needs to buy a set of clothes, etc.

The flexibility of motivation is often reflected in the purchase of specific commodities, such as the original intention to buy some kind of goods, but shops are not available, when men often give up buying behavior, and women will find other suitable alternatives to achieve.

。

(2) with strong emotional appeal.

One of the psychological characteristics of women is that their feelings are rich and exquisite, their mood changes intensely, and they are full of fantasy and association. Therefore, their buying motives are strongly emotional.

If you see a certain child

New and beautiful, will immediately associate with their children to wear this dress will look like, which leads to positive psychological activities, produce likes, preferences and other feelings, promote purchase motivation.

In buying activities, women's emotional changes show the most.

Some are reluctant to put up with goods, some are in love at first sight, and others regret not buying some kind of favorite merchandise, which is in sharp contrast with the purchasing behavior of male consumers.

(3) the purchase motivation is easily affected by external factors, and the volatility is great.

Women's motives for buying are not as stable as men's.

This is because women's psychological activities are easily influenced by various external factors, such as advertising, advertising, the situation at the scene of the purchase, the service of the salesperson, the opinions of other consumers, etc.

Psychological research shows that women are more receptive to outside propaganda and group pressure than men, and change attitudes and behaviors.

For example, in order to attract customers, many stores have marked "reduced prices", "processed goods" and "exports to domestic sales" in bold words, which are often attractive to women.

This is because price reduction caters to people's psychology of seeking profits.

At the same time, the customers who are shopping around show a psychological hint to them, that is, this commodity is popular, and it is really cheap and fine.

In addition, for some female consumers, especially housewives, the rationality of buying motives is also a notable feature, and they pursue the commodity economy to be substantial, durable and durable.

Related links:

When you buy a product, you need to estimate in your mind how much money you can take back when you get it. I think this is the root of your purchase.

Like our home is to make high cost performance of foreign trade women's clothing, some clothes, wholesale price only ten, tens of dollars, customers can sell to more than 100 or even more than a hundred high prices, this is the clothing itself brings high added value is worth the recognition of customers.

On the contrary, some of them cost more than ten yuan if they are expensive.

Similarly, some goods are very low in price, but you also sell very low profits.

These phenomena believe that many clothing friends have also met.

As for today's market, there are many cheap and good quality clothes that can be cleaned up by the hot sale of electric goods. Therefore, looking for clothing tail goods is also a very good way to find cheap clothing.

Only when the clothing price is low, can the retail price of the product be lowered, so that we can gain greater competitive advantage in price.

In today's apparel industry market, the phenomenon of product homogenization is very serious, so we should look for different styles of clothing products.

I remember this once, our new batch of new styles and styles were popular in the market, but the guests who took the goods were much less than usual. At that time, I was very puzzled, and chatted with several familiar old customers, and asked their opinions. Later, they said they preferred to find a cost-effective, special style, but the competition of the public was too big, and there was no advantage.

Because the same result of competition is better than price. If there is no advantage in purchase price, it will be at a disadvantage in fierce competition, and even if there is an advantage in the purchase price, the price of competition is not a long-term solution, and profits will be greatly reduced.

Therefore, to find new and unique styles of clothing, it is also in line with the needs of consumers.

If you have a distinctive style of clothing, you can attract customers to take the initiative to patronize them, so as to gain competitive advantage and gain higher profits.

From the cost savings in finding goods, we can fundamentally reduce the retail price of clothing products in order to gain the advantage of price and achieve better profits.

Finally, when clothes come into stock, they must not choose their products with their own eyes. This is already the experience of many retailers.

"The goods I enter are in accordance with my taste, and they are different from others. Why can't they sell them?" please be sure to look at your market, otherwise your clothes will eventually be worn by yourself!