How To Manage Clothes Changing Season In Women's Clothing Stores

Matters needing attention and attention during the season are as follows:

(1) the clearing of goods in the previous quarter. If the clearing speed exceeds expectations, we should consider changing the season ahead of time. If the clearing speed is slow, we should consider whether the early season can attract customers. If the answer is not optimistic, we should proceed according to the original plan.

(2) the situation of commodity preparation for the new season. Can the supplier deliver the goods on time? The preparation of goods will directly affect the seasonal turnover and the turnover rate of clothing stores. If the turnover rate is low, the season can be arranged first; conversely, if the turnover rate is high, the season will be slower.

(3) climate change. Season changing is the most elusive time when the seasons are changing. If there are big changes in the weather, the clothes that are out of season must be put away. In addition, the store must cooperate with the store. Season change 。

(4) seasonal advertising. Once the season ads are launched, it shows that the new season will be officially launched. At that point, the last season's products should no longer appear in the stores.

According to the pre distribution work of goods distribution in the incoming goods operation, the following requirements should be considered in the pre season operation: the reasonable commodity capacity of the clothing store, including the display quantity and stock quantity of the store, the commodity combination plan, the style and theme of the seasonal merchandise planning.

　　 Season change We should have a comprehensive understanding of all goods in the clothing store. Which products can continue to be cleared? What products are facing a return? Pay attention to seize the last opportunity to empty the goods.

The commodities left behind by the market are slow-moving products. If the unsalable goods are not dealt with in a timely manner, they will become inventories at the end of the season.

(1) types of unsalable goods. It can be divided into two types: absolute unsalable goods and relatively unsalable goods. Commodities whose sales amount is lower than the preset target can be judged as absolute unsalable goods. Merchandise Sale The percentages ranged from high to low, and the lowest percentage of sales became relatively unsalable goods. We should always be vigilant and pay attention to those relatively slow turnover commodities.

(2) handling methods for unsalable goods: discount promotions; increasing sales bonus of such goods and increasing sales bonuses will help motivate salesmen to make efforts to sell products that are to be processed; with gifts, gifts will be sent for sale, giving incentives to customers.

(3) points for attention in dealing with unsalable goods.

Centralized display: if goods are scattered everywhere, they may not attract customers' attention.

The price is simple and attractive: too complex prices are not only easy for customers to understand, but also easy for clerks to explain.

Publicity: we should use explicit posters to inform customers of product information.

There should be enough preparation: if only a few unmarketable products are arranged, it is impossible to generate popularity in the atmosphere. There should be a complete display space for the sale of unsalable goods.

Don't make a noise: if a clothing store makes customers feel like a discount store, it will greatly damage the image of the clothing store.