Luo Min'S Exclusive Interview: A New Trend Of Integration Of Domestic And Foreign E-Commerce

In 2015,

The trend forecast is still going on. The big guys have shared with reporters their judgement on the trend of the cross-border electricity supplier industry in the coming year, helping more sellers to see the way ahead.

Our exclusive interview

The following is a reporter's interview with Luo min.

Reporter: in your opinion, how about the development of cross border e-commerce in China in 2014?

Luo Min: to talk about cross-border electricity providers, we must specifically separate the import electricity supplier and foreign trade (B2C export) electricity supplier two pieces.

If in 2008 as the first year of the export electricity supplier, the export electricity supplier has developed for six or seven years, and is in the stage of gradual maturity and rapid development.

Last year, export electricity providers increased, but the speed was slower than before.

On the one hand, cross-border electricity providers are mainly platform based. Ali has added new strength to the export business, but it still relies on the more mature platforms such as Amazon and eBay. There is no special bright spot for the independent electricity supplier. After the listing of Lanting Pavilion and DX, the development momentum is slowing down.

Everyone is looking for new growth points, breaking platform monopoly and creating more independent and self owned B2C operations and development.

What's more, logistics is not a problem.

In 08 or 09 years, we began to advocate that we should go overseas, expand the category, raise the conversion rate or unit price and so on.

Overseas warehouses are the only way to go. Now it seems more and more accepted by the market. Overseas warehouses are gradually becoming the direction of future development and are gaining recognition from more and more people.

But in general,

Still lags behind the development of the entire electricity supplier.

This involves everyone's operational ability, the maturity of Internet consumers in various countries and the customs policies of various countries. These factors put forward higher requirements for the development of the entire logistics project, so logistics is still a bottleneck for development.

Overall, the cross-border electricity supplier industry in 2014 is going to have a breakthrough in the platform website and logistics. These two problems may also be the highlights of future development.

Reporter: what trend do you think will appear in China's cross border e-commerce industry in 2015?

Luo Min: in fact, it is still more difficult for export business to break through the platform. Platform development is not an overnight job.

The platform is still an active market for many sellers. In addition to the Ali department, it is estimated that the independent B2C will also work towards platform in 2015, and they will build their own small platform.

In the 15 year, the third party platform like Lanting Pavilion and DX could challenge eBay and Amazon. But in my view, this challenge is not a real challenge, but a complement.

They know more about the habits of Chinese merchants, habits of sellers, habits of products, and so on.

At the same time, their weaknesses are obvious, and they do not have the advantages of eBay, Amazon and other international platforms in drainage.

So they should be a supplement, or a more personalized and Sinicization service for Chinese merchants.

This is a cause for concern this year.

Logistics is also very important. I believe that through the first two years of cross-border electricity supplier, national policy, market advocacy, education and layout of capital market, there will be many new phenomena in logistics.

In the next few years, overseas warehouses will surely blossom everywhere.

Players of all levels will enter the market.

The development of overseas warehouses, 300, 500, car depots and small warehouses can be started. Many small entrepreneurial teams are also considering building their own overseas warehouses. Large logistics providers, such as sending the four sides to the overall layout of overseas warehouses, like SF and Tongda, are introduced into the offshore warehouse.

Such as tanton Xinlong actually has warehouses in the United States.

This is a battlefield that can not be ignored in the future, and now it will have a large-scale layout.

The importing business is also surging, and you will sing my debut.

Last year it should be imported.

The year of layout is now in the late stage of layout, and one of the signals of layout is investment.

During this year, all kinds of developments in the Caspian Sea and the import of B2C, including pport services, had many investments.

However, the large amount of investment can not be repeated frequently. In accordance with past practice, investment in imported electricity providers will emerge.

In the 15 year, the import electricity supplier will show a diversified trend.

Its core is product supply chain and logistics, and the sales side is not a problem for Chinese importing business pioneers.

How to sell products to consumers is a problem that has been solved in China. How to buy goods from overseas and maintain the quality and value of goods, and create a fast delivery channel is the key issue.

From the point of view of distributors, many distributors are willing to participate in the C side service, but the lack of better products, if the new participants are not rich in products, want to compete with Tmall, Jingdong, vip.com, poly America is a thankless job.

Or most of them can rise for a while, but it is difficult to dominate the world.

Reporter: there are many opportunities in 2015. What will be the big moves for the Quartet?

Luo Min: in 2015, it is the beginning year of the new ten years, and will expand actively in many aspects such as logistics, software and e-commerce services.

In terms of exports, we will firmly grasp the two core elements of logistics and software.

In terms of logistics, in the first half of 15 years, we will open a number of overseas warehouses, such as Canada, France, Italy and Spain.

We are also considering the Russian, Middle East and South American markets.

We will also introduce a very distinctive European bus program, which relies on our core warehouse to enable the delivery points and overseas warehouses in European countries to connect quickly within 24 hours to achieve faster delivery to consumers in the European market.

The market in central and South America mainly considers Brazil, Argentina and other countries. We are doing research in this area, considering whether to build a warehouse locally or through the trade agreement with the Mercosur.

Due to the increasingly limited number of Chinese postal packets, we will establish links with overseas postal outlets, and our union post will launch this service.

Because Singapore Post is our strategic partner, which has more advantages for us, so we will do it.

There are also some special lines on the market, Sino US, Chinese and British line services.

Besides, we are also familiar with the export phipment, which is in cooperation with Ali's fast selling and Amoy overseas, to help overseas Chinese in Taobao or express sale service.

We call the overseas warehouse, union post, special line and export phipment the four carriages of export logistics.

Export e-commerce software is also our highlight.

Our software is called warehouse keeper, which is software support service for businesses and service providers operating overseas warehouses.

In the first two years, eBay's best overseas warehouse owner was a Poland warehouse. It used the warehouse keeper software developed by us.

Apart from operating our own overseas warehouses, we will actively support some partners who know more about the local areas and provide services for businesses in China.

We will provide them with support for software, technology and services, which is also one of our new strategies.

In addition, we invested in an overseas B2C company which has more than one billion of GMV's turnover, and 70% of its employees are foreigners. Their core is non English speaking small language countries. Now the main company operating in Hongkong is a fairly international team.

They not only sell goods to consumers, but also help Chinese businesses expand non English speaking countries, for example, they have established partnerships with new eggs, overstock, Lazada and other platforms to help Chinese businesses build stations, sell and sell on these platforms.

This is a good shortcut for some businessmen who want to contact non English speaking countries.

We have signed agreements and cooperation in some potential markets, such as the largest operators in the Middle East, to provide cross-border, commodity, logistics and marketing services for the electricity market in the Middle East, and are expected to be launched in the second half of this year.

The challenge of importing e-commerce is also the supply chain and logistics. We put forward the "Red Nose Reindeer project", the city and the snap purchase to solve the supply chain problem, the pfer of the four parties mainly to solve the import pport logistics, customs clearance problems.

The Papago and Hai Tao, which we set up, are serving the supply chain, and the platform is being tested.

They are equivalent to the distribution of imported goods, and the distribution platform is Papago. Hai Tao City is relying on Papago's import direct selling platform, making use of the channel of direct selling and the policy of pilot cities to help our merchants to quickly sell goods and customs clearance.

The other is to pfer the four party company. The main problem it solves is import pshipment and customs clearance.

We are not only based on helping Chinese consumers, but also hope to provide the global consumers with the overall solution of logistics and pshipment.

There is a linkage between these projects. For example, consumers in the Middle East are not only buying things in the Chinese market, but also in Italy and Britain. The services we offer can sell Chinese products to the Middle East and sell Italy and British products to the Middle East.

This is the global collection and pportation system that we are laying out and implementing.

Reporter: what are the main markets of China's cross border electricity suppliers in 2014? What are the characteristics of these markets in 2014?

Luo Min: from the volume analysis, Argentina, Israel and Norway grew faster last year. From absolute numbers, Brazil and Russia were the fastest growing countries.

To some extent, these markets are similar to those in Europe and the United States. The most important products are electronic 3C products.

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Russia's local electricity supplier is not developed, the consumer market is very strong, and China's goods are cheap and well suited to its needs. Indonesia should be a country worthy of attention. It has huge population and great potential for consumption. We also value this market very much. We are also looking for breakthroughs in such developing countries as Middle East and Latin America.

Reporter: what will be the trend of these cross-border electricity suppliers in 2015?

Luo Min: the forecast of the Russian market is somewhat difficult, because the political factors have great influence on it, and the logistics factor also restricts it. Moreover, Russia does not accept the Chinese postal package from January 15th. These are all problems.

The Russian market is going to develop. The relative stability of rouble must be assured that Moscow is a necessary place for logistics. We have to find ways to bypass Moscow.

In terms of logistics, we will strive to introduce new lines, like Russia's special line.

Russia's dedicated line is specially designed to circumvent the congestion in Moscow and solve the problem of not accepting Chinese postal packets.

Rouble stability, logistics to Russia, there is still a big trend of development, like fast selling, this year's focus is still in Russia.

The main problem in Brazil is customs clearance. Goods are always in customs clearance. The 45-60 day is a basic requirement. At present, there is no plan to build a warehouse in Brazil.