Liu Hongxia: Domestic Display Is Still Limited To Plagiarism Imitation.

Liu Hongxia (RainbowLau): a famous visual merchandiser, executive director of Singapore FAR consultants, vice president of China window design association, chairman of display Committee of Hongkong Image Design Association, founder of China Chen Li alliance, visiting professor of Hongkong Clothing Institute, visual consultant, display columnist of Chinese garment magazine, Liu Hongxia display and design team.

Display can be said to be the product of brand competition. From the initial price reduction to the competition design, and then to the current brand image display, more and more brands began to pay attention to display, and regard terminal stores as a visual image, giving consumers a wonderful shopping experience.

This is also the reason why display workers seldom heard from more than 10 years ago, and now the development momentum of display is fierce.

But I have to admit that

Compared with domestic, there is a big gap between them.

This gap does not just come from technology and materials. We have been copying Europe and America, copying Japan and Korea.

In the future, we should pay attention to originality in the cultivation of Chen Li, and we should go from plagiarism to innovation and originality.

At present, at home,

The role of

It is also limited to the finishing touch and icing on the cake.

But China has a bright future in the display market, and I believe more people will join the exhibition industry in the future.

The future display industry will also develop from the sole role of the finishing touch to the visual marketing management level.

At that time, the display will only be a part, and the promotion of the brand image and product creation will be the focus of the whole visual marketing.

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At present, the education and Accreditation of Chen Li teachers in Europe has developed quite well, not only for the institutions of higher learning, but also for Chen Li.

But in China, there are few specialized colleges and universities which have specialized in display, and most universities in Yunnan do not have this major.

The total number of specialized talents engaged in display industry in China is relatively small, and the awareness of exhibition is still in training stage. Moreover, the relevant departments of the state do not have the corresponding certification system, which directly leads to the professional status of domestic fashion masters, and the vocational education of exhibition industry in Yunnan needs to be improved.

For the exhibition industry, which is still in the process of crossing the river with a feeling of stone, "other mountains and stones can be used to attack jade", and it is of great benefit to learn other countries' strengths.

Asia: national examinations held annually by the VMD Association of Japan

In Japan, Chen Li Shi, as a profession, is very systematic in terms of management and training.

If you want to become Chen Li, you can become a certified teacher by participating in the national examinations held regularly by the Japanese VMD Association every year.

Europe and the United States: the highest salary of senior clothing is 50 thousand.

In Europe and America, most of the fashion designers are art or fashion designers. They are generally familiar with fashion trends, lighting and interior design skills.

There are also many design schools offering clothing display courses to train talents in this field.

In Britain, the starting salary of clothing masters is usually 1.5-1.8 million per year, and the senior designer of fine clothes can earn 50 thousand pounds a year.