Shop Color Beautification, Color Collocation Knowledge

The importance of color and eyes is just like our ears must appreciate music. It is hard to imagine what it would be like in a world without colors. Colors can call out people's emotions and describe people's thoughts. Therefore, in store logo design, as with all designs, the use of colors in an eyed and appropriate way is very much concerned.

In addition to showing people's psychology, color must be easy to recognize, and background color is widely used in a series of graphic design, and it can arouse psychological sympathy or associate with other things from this color.

A good background platform can well show what is on the foreground.

There are 13 kinds of background colors for Taobao. What are the characteristics of their different colors?

Blue is the most popular color to convey peace, tranquillity, harmony, trust and confidence. Now the designer of the shop is lucky to use 216 colors, and there are many blue choices in it.

To create excellent logo is a pleasure for a designer and a visual enjoyment for users and customers.

Putting a soft tone and cool colors (such as green) in one place will make people feel depressed. Putting blue and neutral colors (such as gray or beige) in one place will be considered a good greeting, but be careful with orange and blue, because the two colors will produce a negative effect.

Beige is neutral. It implies practicality, conservatism and independence. It may be boring and dull, but it is plain as the background color of a picture, just like brown and green, blue and pink.

Beige as a background color is great. It helps to read the design content to the maximum.

Black is widely regarded as a sad, serious and depressing color, but it can be regarded as a rich and mysterious color in positive ways. It is usually very prudent to take black as its main color. If you are going to design a children's bookstore, black is the worst choice. But if it's a studio or gallery, black is probably the best choice. After all, black is the most attractive color for an artist.

And in universities or places to show mystique, they all like to use black.

Brown is another conservative color, showing stability, simplicity and comfort.

Like black, it will be very annoying if it can not be used correctly.

Successful applications include: Brown collocation photographs, and on some occasions, Brown can also express healthy ideals and family outdoor activities.

Green should be used with great caution, because for most people, he has a strong feeling, both positive and negative.

In some cases, it is a friendly color, showing loyalty and intelligence.

Green is usually used in the field of Finance and finance, describing the field of production and health care. But in the hearts of many people, it is often compared to envy and despicable.

Grey is conservative in most cases. It represents utility, sadness, safety and reliability.

It may be an annoying color, representing a stodgy and lifeless life.

It's hard to trust it as a background. Unless you want to convey your dim and conservative thoughts to your customers, you'd better choose other neutral colors as background colors, such as light brown and white.

But if gray is properly used with certain cool colors, if depressed or depressed, it may be successful.

For most people, lavender is another expression.

Emotional colors are often used in romantic stories, homesickness and nostalgia, and for beautiful situations, which are often used in creative, unusual and memorable aspects.

Whether we like pink or light purple.

It is full of gentle and tender meaning, and requires us to use it in accordance with your specific circumstances.

Purple is a mysterious color, symbolizing imperial power and spirituality. It is not only a good choice but also the only choice for non-traditional and creative aspects.

It's warm and warm, dynamic, and luxurious.

If you want to be gorgeous and attractive, use orange! As a highlight of color, it may stimulate your customers' feelings, so it is best to save it and put it in a prominent position.

And remember to use orange and blue carefully.

Red is the most intense color, expressing passion and passion.

Heat and fire, speed and passion, generosity and excitement, competition and attack can all be reflected in red.

It may be the color of irritation and restlessness.

But it's not so good to use with brown and blue light purple.

You can express your emotions easily, like orange, brown and yellow.

Sunlight is yellow (at least in our minds), so yellow expresses optimism, happiness, idealism and imagination. If you are determined to use yellow, it can be used as a background to form the effect of light and dark difference. It is a good choice.

Psychologically, white has the meaning of cleanliness, purity, simplicity, candor and innocence. The white background in design is the most common, because it is the easiest to identify. As a "colorless" background, we can use colors arbitrarily.

In design and collocation, we have more colors to choose from, but we must choose our most suitable colors.