Men's Wear Shop Location Rules

The commercial center is generally the area.

Most of the shoppers who have large purchase frequency and high purchase quality show strong psychological characteristics of seeking quality, seeking for good and seeking beauty, and their sensitivity to price is relatively low.

Therefore, in these areas, the quality of commodities is good, the varieties should be complete, and there is a strong trend of time and a sense of the times. At the same time, the price is relatively high.

For example, in theaters, cinemas and other entertainment places, sometimes people who are interested in leisure and entertainment are sometimes wandered around the shops.

How to open a man's shop?

It is popular and has many styles, so long as people can buy fashionable clothes of unique styles, people will not buy them anywhere else.

Moreover, most of the places of entertainment are young people. They have a strong mentality of pursuing fashion. Therefore, opening up a fashionable foreign trade clothing store in these places will attract a large number of chasing trend.

。

For clothing items, if you can focus on a lot or block, you can attract customers.

Because there are many shops that run similar products, customers can have more opportunities to compare and choose here.

Shops opened near residential areas, with a relatively concentrated population and high population density.

How to open a man's shop? In this area, people of all ages and social strata have.

It is easier to choose different styles or types of clothes, and there will be more customers.

Moreover, because the flow of population has been very large and easy to grasp daily sales, sales will not suddenly rise and fall, which will ensure the stable and generous income of the shops.

Related links:

For stores, how to make use of these daily sales reports and monthly sales reports that we usually do to display, this is what we need to study before display.

Where the store is located, a data survey is also needed for a new shop: the analysis of the shop crowd and the analysis of the new product listing market.

The analysis of store consumption people actually should have investigated the market department before opening the shop. Then we only investigate the flow of people, age, sex ratio, time period, time of entering the shop, and the style of purchase. Of course, it takes a long time. After investigation, goods and display are more purposeful.

The market analysis of new products needs to be analyzed from the number, style, color, fabric and price.

Through the above data analysis, we can know the customers of our store customers, the habit and frequency of their shopping, so that we can find out the replacement cycle of our shop display and window display. When we display the goods, we can display goods more purposeful, and the gold location and display area of the shop can display the display of goods that are more suitable for consumers' appetite.

However, the above analysis of market sales requires long-term store records and accumulation. This form record also establishes a reference database for the dealer's next order.

Flat effect is the amount of sales per unit area of a store: store sales / store area; efficiency is the amount of sales per unit area of the display area: store sales / display area.

When we calculate the leveling effect, the sales time is usually adjusted for half a month or half a month after the sale of new products. We can calculate the efficiency and efficiency before and after the exhibition. We can know whether our exhibition has improved the sales performance of the shop.

Through the above two data, we can analyze and detect which stores sell best and which clothing wall sells best. This will help us greatly when we make Chen Li, and let us find out the sales corner in shops, know which stores are not good enough to sell, and the attraction is not enough, so that we can find out some bad places of display location and display area. We can improve the display mode to drive the location or the sales of the closet.