What Are The Siting Of Underwear Shops On The Street?

Under normal circumstances, the underwear shop opened on the street, in the circle, is called "floor shop" in jargon, and also called Street shop.

The choice of floor shops is mostly fashion or fashion.

Sometimes, you can see that some shops selling formal clothes are also used as floor shops. However, careful observation reveals that their businesses are often very cold.

Is that enough?

That's all right.

Some areas, such as the CBD area of Beijing, have many people, but the resources of the floor shops are scarce and the rent is expensive.

Those who provide services, such as couriers, couriers, etc., do not have time to wander, or do not have enough capacity to pay, resulting in difficulties in business operations in such areas.

There are also a number of areas, such as the Wangfujing, which are famous and prosperous, but many lingerie operators are shouting at a loss. Why? After analysis, we can find that in such areas, there are many foreign guests. When they go shopping in such areas as Wangfujing, they often choose to buy products with Beijing characteristics. Under normal circumstances, underwear goods can not meet such demand. At the same time, because the rents of these types of business are generally high, it also causes a significant increase in the operating costs of merchants.

There are also some businessmen who have chosen the popular floor shops, and the tourists are mainly from the local area, and the purpose is shopping, but the business is not ideal. What's the problem? After analysis, the main problems come from two aspects: first, the competition is too intense, and the number of merchants who are similar to quality, similar quality and similar brands are in row and row. The result is that the scene is very lively, but sales can not be satisfied. Two, positioning errors, such as some high-end brands, most potential consumers are senior white-collar workers or even gold collar workers. They generally do not choose to go to the shops, especially the street shops like Xidan North Street which are very popular and the customers are mostly 20 years old or so young people.

There are also some businessmen who mistakenly believe that setting up shop in some high-grade business district can establish brand. The result is blind shop, which makes many shops and businesses miserable.

From the above analysis, we can draw the following conclusions:

1, choose shop opening underwear store, first of all, choose the most popular business district.

2, secondly, make a correct orientation of their brands and products.

3 and third, we should make a breakdown of the passenger flow in the business circle to see whether these potential consumers are future buyers of their own commodities.

4, fourth, pay attention to rent.

In short, in the right area, the right place to rent at the right price is the first half of the business.