H&M Actively Goes Deep Into Two Or Three Line Cities

"We are happy to go further into the Yantai market and interact with local consumers," said Magnus Olsson, general manager of H&M Greater China.

Since its inception, H&M has always been committed to providing fashion and quality at preferential prices, and brings surprises to consumers through innovation.

The grand opening of Yantai Joy City store will bring the most fashionable fashion shopping experience for Yantai consumers. In the future, we will continue to actively develop the Shandong market and seek sustainable development in more areas.

Yantai Joy City is located in the core area of Zhifu District of Yantai city. It is Shandong's first bay theme shopping center.

H&M Yantai Joy City store is located on the one or two floor of the shopping center, covering an area of more than 1600 square meters. The products in the shop cover various categories including women's wear, men's wear, teenage clothing and children's wear.

New store simple, fresh decoration style and creative, orderly store.

It is full of fashion and avant-garde fashion.

The Lunar New Year is approaching.

Especially for the Chinese Spring Festival and fashion lovers.

The advertising blockbuster invited Xun Zhou and Gao Shengyuan to interpret the festival's warmth and fashion design perfectly.

The key single items of this series are casual pants, trumpet skirts, and slightly loosely shaped sweaters, which can easily create casual and stylish holiday styles. In the men's wear series, the red shirts and formal suits with holiday meanings are all modern, and the addition of more sports and leisure styles makes the modeling more youthful and cool.

The whole series of smart red runs through it, becoming the perfect choice to celebrate the Chinese Lunar New Year.

The new spring series has landed in 4 markets in mainland China, Hongkong, Malaysia and Singapore in January 29, 2015.

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Just like people who travel to Paris rarely know the "department store of old Buddha", people who come to Tokyo generally know the Ginza San Yue Department store.

This four century centenary store in Ginza is regarded as the highest Hall of Japanese department store, representing the highest standard of Japanese service. The bronze lion at the gate, together with the famous four - point intersection landscape, has been shot by countless TV programs and tourists from all over the world.

One winter afternoon, I came to Ginza San Yue Department store.

Looking through the door, there were several uniformed girls standing behind the desk.

Their beautiful looks, delicate makeup and elegant temperament are just like a beautiful landscape.

"Hello! What can I do for you?" the voice is clear and soft, and the face is a sweet smile.

If it is not for Chinese, they are very difficult to distinguish from the Japanese waitress nearby.

Li Fang, the customer service leader of Ginza three Yue Department store, knows that she is a Chinese girl from the name of the chest card.

But her gentle and reserved temperament, pure Japanese, or "confused" me, mistaken that she is a Japanese girl.

"9 years into the Ginza, the result of edification.

Chinese tourists often praise me that you speak Chinese very well.

I thought, what does this compliment mean?

Li Fang said with a smile.

Speaking of Chinese services, Li Fang introduced the "Chinese shopping guide" in Ginza in September 2013.

Chinese tourists are getting more and more busy, and now they are four, preparing for the Spring Festival to increase to ten.

This is not enough. In August, we will open an airport large duty free shop on the 8 floor, and expand the area of more than 3000 square meters.

All recruited people have to undergo rigorous training. Language is only a tool. The key is to understand the traditional essence of the 300 plus three years - to serve the customers wholehearted.

"Chinese girls" are not simply plations. They want to serve Chinese customers with the way of hospitality in Japan. They are truly customer first and customer foremost, playing a bridge role in communication culture.

Li Fang said to the author, some tourists from home come to seize the time. They often go shopping at lunchtime and do not go to dinner. Then we will stay with them until they finish shopping.

Chinese guests often appreciate this. In fact, we all think it should be. It's not easy to come to Japan. Everyone hopes to make good use of time.

The tradition of San Yue is to "sincerely" entertain guests and sincerely consider the customers.

Our "Chinese girls" have a strong sense of responsibility. We hope that through our work, we can let domestic tourists experience the characteristics of Japanese service and leave a good memory for travel.

Shortly after the Spring Festival, I asked Li Fang if she was going home for a holiday. She said with a smile that she had not returned to China for many years, and that she had to wait for the busiest time to take a vacation.

We are the service industry, the holidays in Japan and the holidays in China are all busiest hours. During the Spring Festival, 50% of the shops are Chinese customers.