What Is "Light Luxury"?

I saw it in foreign magazines.

When it comes to the word, it is assumed that it can be plated into an affordable, introductory one.

The result is "light luxury".

A "light" word, so charming to the luxury consumption crowd's mentality has been incisively and vividly, no luxury luxury card burden, and has not lost the luxury of ambiguous feelings.

Otherwise, luxury brands can tell stories, and they have experienced centuries of red dust. Others are happy to add materials to them, and they divide their luxury products from "entry-level", "classic", "limited" and "ashes".

In addition to economic strength, there must be a taste of overweight, otherwise, once the "tyrant" attached, you want to throw it is not easy to throw away.

Nowadays, words like "light luxury" and "low-key luxury" are just like LV, which is hard to distinguish from true and false, and can be seen everywhere.

If you want to be luxurious, why bother with tonality?

"Light" is supposed to express a modest attitude here. If we adjust the performance to the extent of Hua Hua, why should we say "extravagant"?

Linen is a linen cloth that is crisp and comfortable. With a hint of gold thread, it is determined to be low-key and luxurious.

Perhaps this is the attraction of the development of things, because any thing born and popular, naturally has the social environment to cultivate it.

The history of brand development is like a marathon race. At the beginning, we all ran together, and we could run the whole process as brand, and the top 10 were luxury goods, because they not only ran away, but also made achievements.

In this game, the Chinese team took part in the latter half of the competition. The team members worked very hard but their achievements were mediocre, while the cheerleading team was very loud and loud, and the voice was more than any other country, which attracted the attention of the whole world, because we had real gold and silver.

In 2014, Chinese consumers spent more than 640 billion yuan on luxury goods.

That is to say, 46% of the luxuries in the world have been bought by the Chinese.

The number is mixed with joy. It is a year when China has made an outstanding contribution to the development of luxury goods in the world. The worry is that China has become the largest overseas market for luxury goods consumers. Various reasons have also led to the gradual withdrawal of China's local luxury goods market.

Luxury marketing is good at striking the psychological details of customers, so the concept of "light luxury" is still on the "luxury".

There is a certain gap, but the word "BY" on Logo is like a symbol of blood origin. It will make the wearer ripple with pride in his mind. After all, cats and tigers belong to the same family.

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According to the data released by the World Luxury Association, "luxury consumption" accounts for about 35% of China's luxury goods consumers.

The brand of "light luxury" title is either a big brand, such as Marc by Marc Jacobs, Miu Miu, DKNY and so on, or the designer brands such as Kate Spade, Micheal Kors and other brands, such as Kate Spade, Micheal Kors and other brands, such as the British brand that appeared in Berlin fashion week, etc., and even some fast fashion brands also clatter into the "light luxury" game.

In the year before last, D&G left the circle of friends for the sake of the development of the main brand, which hurt my heart. This is not simply a question of the length of the name, but a category of "circle culture".

The concept of "light extravagance" is still a Western game. We can only talk about the taste and style of "light luxury" from the perspective of consumers, but can not participate in the whole process from the perspective of brand.

In the initial stage of luxury consumption, we spent a lot of money buying self righteous face and self-confidence, and at the same time, we bought experience, taste and insight, and gradually understood the relationship between brand and self.

We must admit that we need this process. Only through this step can we build a mature consumption consciousness. This maturity will also be manifested in the recognition and confidence of local design, self image and national development.

The white paper of 2014 China Fashion index shows that China has already ushered in the "delicate little world". After nearly 10 years of training, we have gradually entered the stage of rational life with high quality and high grade.

In the downturn of the clothing market, there are still some local brands from the design, technology, fabric, version, service and other efforts, although not included in the west "light luxury" game, but from the annual sales figures, it is enough to let the eyes of the western market green light, Chinese consumers to remain unchanged in the mentality of changing the complex and changeable fashion market, because we have become increasingly aware of what is the standard.

When I work in a Chinese fashion fashion designed by my daughter, my heart is full of happiness. This is my most precious luxury. There are also a pair of shoes that are often removed from the shelves and put on shelves. My golden puppy can not be allowed to carry them.

A big fragrant peony is embroidered on the boot. When I look at the embroidered embroidered mother of embroidered embroidered mother, "light luxury" to me is the position of brand and craft in mind, and the mood and attitude when wearing it.