Biography Isabel Marant Plagiarism Adidas

Has Adidas filed a formal lawsuit against the Isabel Marant brand, which is unknown to us at the moment.

But it is no longer a novelty for the American sports brand to accuse other brands of plagiarism.

The latest was in 2008, when Adidas took the Payless shoe industry to court, accusing it of counterfeiting the brand's core trademark, which is a symbol of its logo color bar spacing design.

Now we have every reason to infer that Adidas will not give up.

"According to Adidas's patent registration, plus Isabel Marant Bart shoes, to a large extent similar to its design, I am afraid that filing formal appeals is only a matter of time."

"The law of fashion" reporter reported: "after all, the two are very similar in shape.

Adidas Stan Smiths series shoes on the heels of the red bottom white Logo and Marant shoes, the red skin of the white "Isabel Marant" is exactly the same concept, the only difference may be the font and font of the two.

In addition,

A dark suture line was used, while the Isabel Marant used a white suture.

These differences in detail may be the key to the controversy. "

Actually, this time

Whether or not the establishment is worth 270 pounds

Whether customers will confuse it with Adidas shoes worth 62 pounds, and whether the confusion of trademark and design will bring losses to Adidas's sales of plaintiffs.

Now that Barneys, Net-a-Porter and Luisa Via Roma are already selling Bart shoes on these internationally renowned portals, it is very likely that Adidas's potential customers now wear Isabel Marant.

But since Adidas has been working with other designers such as Mary Katrantzou, Kanye West and Jeremy Scott in recent months, there is another possibility that Marant will cooperate with Adidas.

Strangely enough, so far, two brands have not responded to the rumor.

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Nike CEO Mark Parker, speaking at the company's earnings conference, said that to publish such a result, it would depend on "focusing on the business opportunities that we can grow and making a rigorous choice in the areas with the highest potential return on investment".

And one of these areas is the women's clothing products that Nike is eager to return to its corporate focus.

Parker told analysts: "sex garment" has great potential and this business is a major business opportunity for us.

By the end of 2013, Nike's men's clothing business was almost three times that of women's clothing business.

Nike currently plans to make $7 billion in women's clothing revenue in 2017. The company is actively making investment proposals, and it is no doubt that this gap should be narrowed.

In fact, Parker said, "we will begin to reduce the difference between the proportion of male and female commodities in Nike.

So we are very very optimistic about the business opportunities of women's products, and relatively completed, we have increased the percentage of this commodity and the full communication within our enterprises.

The innovative products in the fourth quarter of 2014 include the Nike Nike Pro Base Layer series, Nike professional bra (Pro bra) that can maintain strength, and Air Max series products.

Nike has also opened a store for women's goods in Newport's Newport Beach and Shanghai.

Trevor Edwards, President of Nike brand, adds that the industry we see is breathtaking.

After all, we only regard the business of our second season female products as the beginning of the coming of good things.

We believe we can achieve the goal of US $7 billion in 2017, but we really believe that it is not just that, but in fact it will be surpassed because we will continue to implement the policy of promoting women's commodities.

Our strategy means that millions of women will be served through the links of digitalized platforms, the shopping experience of Internet and physical stores will be enhanced, and the quality product categories that can promote real growth will be provided.

When it comes to whether Nike can occupy a larger market in the industry, FB&R analyst Susan Anderson said: "sex garment" is still a great opportunity for American sportswear manufacturers, because this kind of commodity is just beginning to start growth opportunities.

In this situation, many manufacturers will focus on snatching the market pie.

We believe that Nike has been in a very advantageous position. It will continue to expand the market share of the consumer group (currently US $5 billion / equivalent to 21% of wholesale revenue, with a market share of 14%), providing innovative corporate culture, focusing on customers and the best marketing of the industry.

In addition, Nike also talked about its plans for the development of the mainland market in China. The company managed to stabilize its sales after its failure in 2011. Its revenue in the second quarter of 2014 grew by 21%, and its pre tax earnings amounted to 31%.

Although some analysts worry that economic growth will slow down and more competition in mainland China will affect this recovery, the company believes that it has the right strategy and will promote the sustainable and profitable growth of the mainland market in the long run.

Edwards also said: we will continue to see the strategic advantages of changing and influencing the market in the greater mainland China.

The second quarter revenue growth of 21% reflects our plan to deploy more consumer centric distribution strategies, which must have been successful.

We are very optimistic about the persistent trend of Chinese mainland enterprises.

The index continues to show that when you go deep into our partners, their facade really keeps good, and the stock in the market is very clean, which makes us feel very comfortable.

Therefore, all aspects of these enterprises are showing that we will continue to see the growing opportunities of the mainland market in China.

Parker also pointed out that the "strong" corresponds to the product launched in mainland China, adding that the strength of Nike brand in the country can be said to be "tremendous" now.

We are very optimistic about this opportunity, and we have just launched online stores in mainland China less than seven months ago, which has exceeded our expectations.

This is another great opportunity for us.

On the whole, Parker says that in order to discover and utilize opportunities that can grow, Nike needs to remain flexible.

We need to balance the important investment and risk management we have made, no matter what is the disadvantage of currency, the volatility of commodity prices, or the changing political structure.

The outcome of this is dependent on the focus of attention.

Make rigorous decisions in areas with the highest potential return on investment.

The world of sports is constantly changing, just like the environment we live in.

And this will open up new opportunities for every day of Nike.